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Stigma
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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- January 2008
- Article
Nonemployment Stigma as Rational Herding: A Field Experiment
Long spells of unemployment are known to reduce the likelihood of re-employment, but it is difficult to discern the reasons for this observation. Using an experimental method that controls for search intensity and possible discouragement of job applicants, I document... View Details
Keywords: Job Search; Job Cuts and Outsourcing; Employment; Cognition and Thinking; Perception; Creativity; Human Needs; Job Interviews; Selection and Staffing; Recruitment; Managerial Roles; Judgments; Employment Industry
Oberholzer-Gee, Felix. "Nonemployment Stigma as Rational Herding: A Field Experiment." Journal of Economic Behavior & Organization 65, no. 1 (January 2008): 30–40.
- 2007
- Working Paper
The Persuasive Appeal of Stigma
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.
- 1 Jan 2007
- Conference Presentation
Language Proficiency as a Stigma in International Work
By: Tsedal Beyene
- 1 May 2006
- Conference Presentation
Language Proficiency as a Stigma in International Work
By: Tsedal Beyene