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- All HBS Web
(89)
- News (22)
- Research (55)
- Events (1)
- Multimedia (1)
- Faculty Publications (21)
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- October 29, 2020
- Article
How to Build a Digital Brand That Lasts
By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
- March 2015
- Article
Monetary Policy and Long-Term Real Rates
By: Samuel G. Hanson and Jeremy C. Stein
Changes in monetary policy have surprisingly strong effects on forward real rates in the distant future. A 100 basis point increase in the two-year nominal yield on a Federal Open Markets Committee announcement day is associated with a 42 basis point increase in the... View Details
Hanson, Samuel G., and Jeremy C. Stein. "Monetary Policy and Long-Term Real Rates." Journal of Financial Economics 115, no. 3 (March 2015): 429–448.
- 2015
- Working Paper
Can Marshall's Clusters Survive Globalization?
By: Giulio Buciuni and Gary P. Pisano
It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details
Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry
Buciuni, Giulio, and Gary P. Pisano. "Can Marshall's Clusters Survive Globalization?" Harvard Business School Working Paper, No. 15-088, May 2015.
- November 2023 (Revised January 2024)
- Case
Bridgit: Persevere or Pivot?
By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
Satchu, Reza, and Patrick Sanguineti. "Bridgit: Persevere or Pivot?" Harvard Business School Case 824-118, November 2023. (Revised January 2024.)
- 10 Jan 2012
- First Look
First Look: January 10
PublicationsGlobal, Local, and Contagious Investor Sentiment Authors:Malcolm Baker, Jeffrey Wurgler, and Yu Yuan Publication:Journal of Financial Economics (forthcoming) Abstract We construct investor sentiment indices for six major stock markets and decompose them... View Details
Keywords: Sean Silverthorne
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
"Tell me about a time when you were in the same situation but you didn't buy a milk shake. What did you buy instead?" Sometimes, he learned, they bought a bagel. But bagels were too dry. Bagels with cream cheese or jam resulted in View Details
- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
people ages 2 through 59, with some 98 percent of accidents tied to human error. And accidents cost $340 billion, or 1.6 percent, of US Gross Domestic Product in 2023, according to the US National Highway Traffic Safety Administration. But automating cars meets View Details
- 28 May 2024
- In Practice
Job Search Advice for a Tough Market: Think Broadly and Stay Flexible
ground running. Letian (LT) Zhang is an Assistant Professor of Business Administration in the Organizational Behavior Unit at HBS. You Might Also Like: The Middle Manager of the Future: More Coaching, Less Commanding Checking Your Ethics: Would You Speak Up in These 3... View Details
Keywords: by Rachel Layne
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
Behaviors, was prepared for the Jackson Hole Economic Symposium in 2018. Source: Alberto Cavallo “Price stickiness is very important for the impact of monetary policy,” Cavallo says. “When the Federal Reserve lowers interest rates to... View Details
- 11 Apr 2023
- Research & Ideas
Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide
they are representative. I feel the S&P 500 could have a challenge down the road as an index, in my opinion, that is even more representative of the market and therefore give investors more of an idea of where they should actually allocate their funding.... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
solved and it wasn’t even the hotel’s fault. Our booking agent had made a mistake.” The good deed that keeps on giving “Does it make economic sense to go over the top with it?” Thomke asks. “I would say ‘yes’ because it creates that View Details
- 29 Jul 2022
- Research & Ideas
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
Academy, on Job-Hopping Toward Equity, published recently in the MIT Sloan Management Review. A changing labor landscape The difference in pay that comes from job-hopping only helps to shrink—not eliminate—a longstanding gender pay gap, but any progress is important,... View Details
Keywords: by Kristen Senz
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
and fast-food chains. Companies with fewer sticky costs laid off workers at the same rate regardless of how much cash they had in reserve. “There were clear winners and losers early on,” Rouen says. “It was heartbreaking to see companies... View Details
Keywords: by Lane Lambert
- 02 Aug 2021
- Research & Ideas
What If Closing the Wage Gap Means Everyone Earns Less?
It’s a sticky but common dilemma for managers: A valued employee finds out that a coworker earns more, gets upset, and demands a raise. If gender or race figure into the wage gap, tensions can escalate fast. Companies, including Whole... View Details
Keywords: by Avery Forman
- 01 May 2017
- Research & Ideas
Bad At Your Job? Maybe It's the Job’s Fault
to get agreement from four people before moving forward? Can we keep that person from being put on one more committee?” It can get sticky because reallocating tasks and resources means other workers will be affected. To help with managing... View Details
Keywords: by Dina Gerdeman
- 13 Apr 2016
- Research Event
What Does 'Diversity' Really Mean?
Many male business leaders have the right intentions when it comes to tackling the sticky issue of gender inequality in the workplace. But try as they might to be more sensitive and inclusive with their language, men are quite simply... View Details
Keywords: by Dina Gerdeman
- 08 Aug 2016
- Lessons from the Classroom
Panic Management: Keep Your Eyes on the Road
from others who might provide counsel, and then we redouble those efforts” He made his remarks at a recent presentation to HBS staff about how to respond to sticky situations with resilience. The discussion included a step-by-step... View Details
Keywords: by Dina Gerdeman
- 07 Nov 2016
- Research & Ideas
Corporate Tax Strategies Mirror Personal Returns of Top Execs
effective tax rate. Both investors and MBA students can benefit from the research, Pérez Cavazos says. Because executives’ preferences should be sticky over time, investors can get a sense of how the company will likely handle tax... View Details
Keywords: by Roberta Holland
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
between two firms with possibly differing mental models regarding the structure of demand. The paper addresses the following questions: (1) How sticky are incorrect mental models, and how are market observations interpreted in such... View Details
Keywords: Re: Multiple Faculty