Publications
Publications
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- All HBS Web
(732)
- Faculty Publications (142)
- September 2023 (Revised October 2023)
- Case
Mohamed Salah
By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest... View Details
- March 2023 (Revised March 2023)
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
- February 2023 (Revised March 2023)
- Case
The LPGA’s Long Drive Toward Gender Equity
By: Boris Groysberg and Alexis Lefort
This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently... View Details
- February 2023
- Supplement
Peloton Interactive (B)
By: Suraj Srinivasan, Lynn S. Paine and David Lane
Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022. View Details
- January 2023 (Revised May 2023)
- Case
Peloton Interactive (A)
By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus... View Details
- January 2023 (Revised August 2023)
- Case
Nick Saban: Embracing 'The Process' of Sustaining Success
By: Ranjay Gulati and Eppa Rixey
Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent... View Details
Keywords: Purpose; Leadership And Managing People; Football; Recruiting; Talent Acquisition; Talent And Talent Management; Talent Development And Retention; Organization Change And Adaptation; Organizational Behavior; Sports; Leadership; Leadership Development; Organizational Culture; Organizational Change and Adaptation; Sports Industry; United States
- November–December 2022
- Article
Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports
By: Anita Elberse
Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014... View Details
- September 2022
- Case
Blake Sports: Evolution of the CEO and the Executive Team
By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star... View Details
- May 2022
- Case
RacingThePlanet’s 20-Year Marathon
By: Daniel Isenberg and William Kerr
Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global... View Details
- May 2022
- Case
The NFL’s $110-Billion Media Rights Deals
By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details
- February 2022
- Case
Toto Wolff and the Mercedes Formula One Team
By: Anita Elberse and David Moreno Vicente
In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the... View Details
- January 2022 (Revised August 2022)
- Case
Jackie Robinson: Changing the World
By: Robert Simons and Max Saffer
This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details
- January 2022
- Case
FIFA and The World Cup: The Future of Football
By: Anita Elberse, Oliver Band and Howard Johnson
Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football... View Details
- August 2021
- Supplement
Dirk Nowitzki: Changing the Game
By: Boris Groysberg
NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he... View Details
- August 2021
- Case
Andreessen Horowitz’s Cultural Leadership Fund (A)
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details
- June 2021
- Teaching Note
Michael Phelps: 'It's Okay to Not Be Okay'
By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
Teaching Note for HBS Case No. 421-044. In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the... View Details
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
- October 2020
- Case
Michael Phelps: 'It's Okay to Not Be Okay'
By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time—the highs and lows,... View Details
- July 2020 (Revised April 2022)
- Case
Paris Saint-Germain: Building One of the World's Top Sports Brands
By: Anita Elberse and David Moreno Vicente
In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details
- June 2020 (Revised April 2022)
- Case
AFC Ajax
By: Anita Elberse
In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a... View Details