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Show Results For
- All HBS Web
(214)
- People (1)
- News (49)
- Research (87)
- Multimedia (3)
- Faculty Publications (40)
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- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a consumer marketer; for... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
that offers a $24 million prize pool for one tournament, bracketed levels of competition, and tournaments that yield almost $17 million in sponsorship revenue? These numbers aren’t referring to golf or tennis, but eSports. ESports View Details
- 01 Dec 2017
- News
Flight Path
mall in Los Angeles. November 2016 DRL partners with Bud Light to find the next professional drone racer, recruited through DRL’s online simulator and a live tournament. February 2017 DRL signs a multiyear title sponsorship with German... View Details
Keywords: Julia Hanna
- 01 Jun 1999
- News
New York Club Names Entrepreneur of the Year
with attendees than a simple awards dinner," said cochair Suzanna DeBaca (MBA '92). "Our next event will capitalize on this as well as provide additional opportunities for networking." Anyone wishing to nominate a company or inquire about a View Details
- 01 Jun 1998
- News
Mark Tatum
director of sponsorships and marketing for Major League Baseball. His ultimate goal? "I'd love to own the Yankees," he says with a smile. It may have taken his parents some time to accept his change in career, but they couldn't be prouder... View Details
Keywords: Susan Young; photograph by Webb Chappell
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry... View Details
- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
to excellence and lifelong learning in their careers and contributions to the community. The dinner was the first large-scale gathering for the Club since the end of the pandemic and attracted 400 alumni and guests to the Glasshouse in Manhattan. Through corporate... View Details
Keywords: Margie Kelley
- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
body in the world is heavily sponsored by commerce, and commercial sponsorships are part of every major sporting event on the planet. The Olympic Games remain the only major competition of any sort that doesn't allow in-stadium signage.... View Details
- 01 Jun 2013
- News
Five Bright Ideas
major public school districts by 2015. "Today, with the public no longer fully funding public education, even 'wealthy' school districts need funds to increase achievement," says Freeman. "EFP helps arrange ethical, appropriate, and sustainable marketing View Details
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to... View Details
Keywords: Elena N. Berg
- 19 Feb 2020
- News
Running a Decathlon
involved with Academic Decathlon, the event grew quickly. Sponsorships from Northrop Corporation, American Honda Foundation, and others provided support for the program and scholarships for student winners. One of Patton’s most treasured... View Details
Keywords: Lisa Scanlon Mogolov
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
company sponsorship of individual students. And Executive Education programs often draw a higher percentage of foreign participants than the MBA Program. In my PMD class, two-thirds of the students came from abroad. So it’s clear that... View Details
- 01 Apr 2001
- News
Teresa Clarke: An Advocate for Education in South Africa
before deciding to devote more time and energy to raising money for the Student Sponsorship ProgrammeSouth Africa (SSP-SA). With Nyagaka Ongeri (MBA 1997), Clarke cofounded SSP-SA in 1999. “We have a chance now to become a major player in... View Details
- 01 Mar 2014
- News
Insight: Yenball
"Making incremental revenue—in other words, commercializing—that's secondary," notes Greyser. "I would be surprised if any major league club made a signing decision with the thought that commercialization is going to be an important counterbalancing revenue stream." In... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants that have demonstrated crop... View Details
- 27 Jan 2023
- News
Turning Up the Volume
Edelman’s corporate sponsorship model gives its employees the ability to work pro bono with sponsored clients. “Because of Lex’s leadership, our partnership is beyond the run-of-the-mill corporate-sponsorship model,” notes Goldman, “and... View Details
Keywords: Maureen Harmon
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
with kids," explains the enthusiastic McCarter, who reached more than five million kids with T. rex Sue's six-hour live Web-cast last May. Sponsorship The high cost of putting together a major exhibition increasingly requires that museums... View Details
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
started with an IndieGogo campaign, which already has the support of 500 people and obtained fiscal sponsorship from the prestigious San Francisco Film Society. Climate change is a story about all of us, so we thought it was appropriate... View Details
- 01 Dec 2001
- News
Q&A: John Quelch
concept we're working on involves sponsorship of annual mega-conferences that will bring together academics from many disciplines, practitioners, and leading policymakers to discuss fundamentally important themes. One of these is planned... View Details
Keywords: Deborah Blagg