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Show Results For
- All HBS Web
(215)
- People (1)
- News (50)
- Research (87)
- Multimedia (3)
- Faculty Publications (40)
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- 01 Feb 1998
- News
Kicking Off a Startup: Jennifer Rottenberg (MBA '96)
- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of the ABL and WNBA women's basketball models," Rottenberg says.... View Details
Keywords: Nancy O. Perry
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 1999
- News
New York Club Names Entrepreneur of the Year
with attendees than a simple awards dinner," said cochair Suzanna DeBaca (MBA '92). "Our next event will capitalize on this as well as provide additional opportunities for networking." Anyone wishing to nominate a company or inquire about a View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships... View Details
Keywords: Garry Emmons
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
started with an IndieGogo campaign, which already has the support of 500 people and obtained fiscal sponsorship from the prestigious San Francisco Film Society. Climate change is a story about all of us, so we thought it was appropriate... View Details
- 01 Dec 2001
- News
Q&A: John Quelch
concept we're working on involves sponsorship of annual mega-conferences that will bring together academics from many disciplines, practitioners, and leading policymakers to discuss fundamentally important themes. One of these is planned... View Details
Keywords: Deborah Blagg
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to... View Details
- 01 Sep 2004
- News
HBS Clubs and Associations
sponsorships add an important mix of participants to the SPNM program, allowing us to reach nonprofit CEOs who otherwise might not know about or be able to attend the program.” Bob Davis (MBA ’92), president of the HBS Club of Atlanta,... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
our corporate employees to do volunteer work, sponsorship of arts endeavors, and a Gap foundation to help at-risk youth to realize their potential and experience success. Not to put you on the spot, but what do you usually wear to work? I... View Details
- 01 Dec 2020
- News
Steady as She Goes
the more junior levels and put great structures around them for sponsorship,” she observes. Sponsorship is more than mentorship for Weckert. “A sponsor is someone who helps you unlock opportunities, who is proactively helping you to... View Details
- 01 Dec 2017
- News
Flight Path
mall in Los Angeles. November 2016 DRL partners with Bud Light to find the next professional drone racer, recruited through DRL’s online simulator and a live tournament. February 2017 DRL signs a multiyear title sponsorship with German... View Details
Keywords: Julia Hanna
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to... View Details
Keywords: Elena N. Berg
- 19 Feb 2020
- News
Running a Decathlon
involved with Academic Decathlon, the event grew quickly. Sponsorships from Northrop Corporation, American Honda Foundation, and others provided support for the program and scholarships for student winners. One of Patton’s most treasured... View Details
Keywords: Lisa Scanlon Mogolov
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a consumer marketer; for... View Details
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
company sponsorship of individual students. And Executive Education programs often draw a higher percentage of foreign participants than the MBA Program. In my PMD class, two-thirds of the students came from abroad. So it’s clear that... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
that offers a $24 million prize pool for one tournament, bracketed levels of competition, and tournaments that yield almost $17 million in sponsorship revenue? These numbers aren’t referring to golf or tennis, but eSports. ESports View Details
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
3,600 when we arrived to up to north of 14,000 right now, and our sponsorship base is up about five times since we got here four short years ago. So you're talking about like a exponential increase in revenue and success. And that can... View Details
- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
body in the world is heavily sponsored by commerce, and commercial sponsorships are part of every major sporting event on the planet. The Olympic Games remain the only major competition of any sort that doesn't allow in-stadium signage.... View Details
- 01 Apr 2001
- News
New Ventures New Gains
Draper Fisher Jurvetson. While she recalls the administration initially voicing concerns that the contest might distract students from their studies, the trio persisted, offering solutions to concerns and securing sponsorship from... View Details
- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons