Publications

2012
Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson

Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details

Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media

2012
Working Paper

With Us or Against Us? Networks, Identity and Order in a Virtual World

By: Magnus Thor Torfason

Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details

Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Boundaries; Organizations; Identity; Social and Collaborative Networks; Societal Protocols

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Research Summary

Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia

Andreea's dissertation research examines social networks in the setting of collective production, defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details

March–April 2012
Article

The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz

This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details

Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry

2009
Working Paper

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart

Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be... View Details

Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry

10 Jan 2023
Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

The classic advice to investors is to diversify—put wealth into a combination of assets. Perhaps some cash goes into mutual funds, some in blue chips, and a little in growth stocks, spreading out risk as well as opportunity. What if people thought about investments in... View Details

Keywords: by Michael Blanding

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

2018
Chapter

New Prospects for Organizational Democracy?: How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs

By: Julie Battilana, Michael Fuerstein and Michael Lee

For an extended period during the first half of the 20th century, industrial democracy was a vibrant movement, with ideological and organizational ties to a thriving unionism. In 2015, however, things look different. While there are instances of democracy in the... View Details

Keywords: Organizational Design; Social Enterprise; Values and Beliefs; Integration; Theory

December 2017 (Revised January 2019)
Case

In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)

By: Andy Zelleke and Brian Tilley

By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ... View Details

Keywords: Corporate Social Responsibility; Politics; Corporate Social Responsibility and Impact; National Security; International Relations; Decision Making; Government and Politics; Leadership; South Korea; China; Japan

Educators

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

Purchase

September 2007
Article

Collaborative Brokerage, Generative Creativity, and Creative Success

Analyzing data on utility patents from 1975 to 2002 in the careers of 35,400 collaborative inventors, this study examines the influence of brokered versus cohesive collaborative social structures on an individual's creativity. We test the hypothesis that... View Details

Keywords: Collaborative Innovation and Invention; Patents; Personal Development and Career; Creativity; Power and Influence; Social and Collaborative Networks

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

Educators

Purchase

Article

Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

By: Ramana Nanda and Tarun Khanna

This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details

Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India

Purchase

Research Summary

4. Collaborative Brokerage, Generative Creativity, and Creative Success

Joint work with Lee Fleming (Technology and Operations Management Unit, Harvard Business School) and David Chen (Doctoral Candidate, Harvard Business School and Harvard School of... View Details

December 2014
Article

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki

To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details

Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Identity; Power and Influence

2011
Other Unpublished Work

Deference from Low-status Firms: Maintaining Status without Resources

By: Mikolaj Jan Piskorski and Bharat N. Anand

This paper proposes a set of conditions under which high-status firms retain their positions, even if they lose resources. Firms are considered high status if they obtain ties from other high-status firms. Within the class of high-status firms, we distinguish between... View Details

Keywords: Business Ventures; Venture Capital; Financial Condition; Alliances; Rank and Position; Status and Position; Financial Services Industry; United States

2014
Working Paper

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki

To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details

Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence

SSRN

2008
Working Paper

The Strength of Peripheral Ties: Maintaining Status When Firms Lose Resources

By: Mikolaj J. Piskorski and Bharat N. Anand

This paper examines conditions under which high-status firms can retain their positions, even if they lose resources. Firms are considered high status when they obtain ties from other high-status firms. Among high-status firms, we distinguish between those that also... View Details

Keywords: Venture Capital; Resource Allocation; Rank and Position; Status and Position; Financial Services Industry; United States