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Show Results For

  • All HBS Web  (240)
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    • News  (109)
    • Research  (98)
    • Multimedia  (5)
  • Faculty Publications  (60)
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  • September 2023 (Revised October 2023)
  • Case

Mohamed Salah

By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest... View Details
Keywords: Soccer; Football; Superstars; General Management; Sports; Entertainment; Media; Marketing; Strategy; Compensation and Benefits; Contracts; Negotiation Participants; Negotiation Process; Sports Industry; England
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Elberse, Anita, and Taher El Moataz Bellah. "Mohamed Salah." Harvard Business School Case 524-031, September 2023. (Revised October 2023.)
  • January 2025
  • Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details
Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry
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Elberse, Anita, Juan Pasquín, and Íñigo Pasquín. "Real Madrid Club de Fútbol." Harvard Business School Case 525-026, January 2025.
  • December 23, 2022
  • Article

What the World Cup Can Teach Business Leaders About Top Performers

By: Boris Groysberg, Sascha L. Schmidt, Abhijit Naik and Harry Krueger
Our people are our greatest source of competitive advantage." This sentiment is often heralded in companies by everyone from middle managers to HR professionals to CEOs. It is a great sound bite. The problem: It is not true—at least, not entirely. View Details
Keywords: Soccer; Performance; Business; Leadership; Competitive Advantage; Selection and Staffing; Talent and Talent Management
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Groysberg, Boris, Sascha L. Schmidt, Abhijit Naik, and Harry Krueger. "What the World Cup Can Teach Business Leaders About Top Performers." Newsweek (December 23, 2022), 16–20.
  • December 2024
  • Case

AC Milan

By: Anita Elberse
In April 2024, Giorgio Furlani is nearing the end of his first full season as chief executive officer of Italian soccer club AC Milan. A Harvard Business School Class of 2007 graduate with a finance background, Furlani was appointed by RedBird Capital Partners’ founder... View Details
Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management; Mergers and Acquisitions; Leadership; Business Strategy; Competitive Strategy; Business or Company Management; Sports Industry; Milan
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Elberse, Anita. "AC Milan." Harvard Business School Case 525-025, December 2024.
  • November 2016
  • Case

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details
Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
  • December 2018
  • Teaching Note

Bayern Munich in China

By: Karim Lakhani and Sascha L. Schmidt
Teaching Note for HBS No. 617-025. View Details
Keywords: Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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Lakhani, Karim, and Sascha L. Schmidt. "Bayern Munich in China." Harvard Business School Teaching Note 619-037, December 2018.
  • October 2019
  • Supplement

TSG Hoffenheim: Football in the Age of Analytics (B)

By: Feng Zhu, Sascha L. Schmidt, Karim R. Lakhani and Sebastian Koppers
Supplement for the (A) case (HBS No. 616-010). View Details
Keywords: Football; Soccer; Bundesliga; Analytics; Innovation; Innovation And Strategy
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Zhu, Feng, Sascha L. Schmidt, Karim R. Lakhani, and Sebastian Koppers. "TSG Hoffenheim: Football in the Age of Analytics (B)." Harvard Business School Supplement 620-055, October 2019.
  • January 2016
  • Case

Die Mannschaft: How Germany Won the 2014 FIFA World Cup

By: Boris Groysberg, Sascha L. Schmidt, Arjun Thomke, Kerry Herman and Michael Norris
After years of ups and downs, Germany won its fourth World Cup Championship in 2014. This case examines the national team's recent history and the changes they made to set themselves up for success. View Details
Keywords: Football; Soccer; "World Cup," Germany; Germany; Organizational Behavior; Organizational Change and Adaptation; Success; Sports; Sports Industry; Germany; Brazil
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Groysberg, Boris, Sascha L. Schmidt, Arjun Thomke, Kerry Herman, and Michael Norris. "Die Mannschaft: How Germany Won the 2014 FIFA World Cup." Harvard Business School Case 416-025, January 2016.
  • January 2022
  • Case

FIFA and The World Cup: The Future of Football

By: Anita Elberse, Oliver Band and Howard Johnson
Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football... View Details
Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Entertainment and Recreation Industry
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Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
  • April 2004 (Revised May 2017)
  • Case

Real Madrid Club de Futbol

By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details
Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain
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Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.)
  • 25 Oct 2022
  • Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

visiting players come to your ballpark. Gazette: In recent years, English Premier League soccer and Formula One racing, two European sports, have grown significantly among under-40 Americans. Is baseball marketing the game effectively to... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports
  • January 2025 (Revised March 2025)
  • Case

Thomas Müller: Mr. Bayern Munich

By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott
In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details
Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; "Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany
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Groysberg, Boris, Sascha L. Schmidt, Alexander Liebhart, and Sarah Abbott. "Thomas Müller: Mr. Bayern Munich." Harvard Business School Case 425-031, January 2025. (Revised March 2025.)
  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

is a British soccer club manager who turns out to be as incredible a performer as any of the lot. For 26 years, Sir Alex Ferguson has kept his Manchester United soccer club either at or near the top of... View Details
Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation
  • 13 Jan 2021
  • Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

to see. Due to the measurability of sporting performance, every manager of a professional team becomes a winner or a loser in the eyes of the public—week after week. So, it is not surprising that the shelf life for professional soccer... View Details
Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
  • December 1998 (Revised August 2004)
  • Case

Major League Soccer--1996-1998: Now, Later...Never?

By: Stephen A. Greyser and Kirk A. Goldman
Major League Soccer (MLS) has entered the U.S. "big league" sports arena. This case reviews its first several years. Students must determine the basic business model of MLS in the context of changes in the fan acceptance of soccer in the United States. A comparison... View Details
Keywords: Business Model; Success; Performance Evaluation; Sports; Sports Industry; United States
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Greyser, Stephen A., and Kirk A. Goldman. "Major League Soccer--1996-1998: Now, Later...Never?" Harvard Business School Case 599-023, December 1998. (Revised August 2004.)
  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

ads, billboards, and sponsorships in a month. In other words, this would make FIFA the seventh largest business in the world, after Britain's BP and before Japan's Toyota, when compared on an annual basis. The business of soccer has a... View Details
Keywords: by Thales Teixeira; Sports
  • March 2021
  • Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
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Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
  • January 2008 (Revised February 2011)
  • Case

Club Atlético Boca Juniors

By: Anita Elberse, Alberto Ballve and Gustavo Herrero
Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details
Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina
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Elberse, Anita, Alberto Ballve, and Gustavo Herrero. "Club Atlético Boca Juniors." Harvard Business School Case 508-056, January 2008. (Revised February 2011.)
  • November 2008 (Revised November 2024)
  • Case

Tottenham Hotspur plc

By: Lauren H. Cohen, Joshua D. Coval and Christopher J. Malloy
Tottenham Hotspur Football Club is a publicly-owned professional soccer team based in London, England. The club's chairman, Daniel Levy, is contemplating a significant investment in physical assets, including the development of a new stadium as well as the acquisition... View Details
Keywords: Valuation; Capital Budgeting; Decision Making; Competency and Skills; Cash Flow; Investment; Buildings and Facilities; Sports; Investment Portfolio; Financial Strategy; Sports Industry; London
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Cohen, Lauren H., Joshua D. Coval, and Christopher J. Malloy. "Tottenham Hotspur plc." Harvard Business School Case 209-059, November 2008. (Revised November 2024.)
  • March 2021
  • Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
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Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
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