Shelf Availability - Publications - Faculty & Research

25 Nov 2008
First Look

First Look: November 25, 2008

sales, retail metrics for multiproduct settings, and shelf space constraints. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=606023 Publications Technology and Industry Evolution... View Details

Keywords: Martha Lagace

01 Dec 2016
News

Vive la Madeleine!

private investors, including Viana’s father-in-law, stepped forward with stakes of 100,000 and above. A regional grant available to Normandy businesses was good for 100,000. Finally, one bank did come around, loaning another 300,000. A... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

01 Sep 2013
News

Who Are We?

The company also made a big push into the retail market, making sure it got shelf space in its bid to gain mass appeal. President Gerard Meyer (MBA 1988) sums up the pitch to major retailers: Here's your chance to get a piece of a $260... View Details

Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation

19 Apr 2011
First Look

First Look: April 19

retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of Pepsi's Direct-Store-Distribution (DSD) service and the strong attraction of its nationally advertised brands.... View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details