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Show Results For
- All HBS Web
(4,375)
- People (11)
- News (889)
- Research (2,788)
- Events (5)
- Multimedia (11)
- Faculty Publications (1,695)
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- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
elective that looks at changes in the ways products and services -- both new and traditional -- will be bought and sold in the emerging universe of electronic commerce. Associate Professor Gary W. Loveman studies View Details
Keywords: Susan Young
- 24 May 2011
- News
Marketing the Public Library
- 07 Nov 2014
- News
Taylor Swift and the Economics of Music as a Service
- 01 Sep 2008
- News
Kenny Appointed Chief Marketing Officer
Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details
- 31 Jan 2016
- News
McDonald’s reaps the benefit of all day breakfasts and table service
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 19 Aug 2010
- News
Marketing Analysis Tools for Managers
- 17 Jun 2010
- News
The Most Emerging of Emerging Markets
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the... View Details
- 17 Aug 2022
- News
To Serve and Protect the Markets
Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2003) stands in the breach between the $100 trillion in securities traded on U.S. equity View Details
Keywords: Margie Kelley
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details
Keywords: curriculum
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
Ishan Sachdev (MBA 2013) Since 2009, more than 80 mobile money services have popped up in emerging markets to offer financial services to the millions of people who have a cell... View Details
Keywords: Erin Peterson
- 07 Sep 2014
- News
An MBA That Served up a Big Slice of the Snack Market
- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make sending (and receiving) flowers... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
than three months into her tenure at the business news network — turned her attention to determining what services and coverage CNBC could provide at a time when the U.S. stock markets were closed. On the... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services