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(66)
- News (13)
- Research (24)
- Multimedia (2)
- Faculty Publications (21)
Show Results For
- All HBS Web
(66)
- News (13)
- Research (24)
- Multimedia (2)
- Faculty Publications (21)
- August 2017 (Revised November 2017)
- Case
VTS
By: Mark Roberge and Michael Roberts
The case raises issues around sales force deployment and management issues in the SaaS industry. Specifically, VTS sells a software product to the real estate industry and has designed a Go-to-Market strategy for what the founders perceive to be the unique... View Details
Linda A. Hill
Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details
- November 2023 (Revised January 2024)
- Case
Bridgit: Persevere or Pivot?
By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
Satchu, Reza, and Patrick Sanguineti. "Bridgit: Persevere or Pivot?" Harvard Business School Case 824-118, November 2023. (Revised January 2024.)
- March 2025
- Case
Stagwell: AI and the Future of Marketing
By: Suraj Srinivasan and Radhika Kak
In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
for consumer products, B2B deals are also taking off, including software-as-a-service (SaaS) contracts that allow client companies to avoid hefty upfront payments. For example, Microsoft has recently shifted gears to SaaS at both the... View Details
- Web
Leadership Initiative - Leadership
Review Press 2014), co-founder of Paradox Strategies, and co-creator of the Innovation Quotient, re:Route, and re:Mind. Hill co-founded InnovationForce, a SaaS company using AI and machine learning to accelerate the process of innovation.... View Details
- Web
Profiles - MBA
Mike Liu "Be stubborn on vision but flexible on details.” - Bezos Tech areas of interest Fintech, Data Visualization, SaaS Formative experience at the intersection of technology and business During my first internship I was building a... View Details
- 04 Sep 2017
- Blog Post
HBS Startup Bootcamp and Founders Unfiltered
I’ve kept a list of new product and business ideas on my phone for over 10 years now. While they range from dog toys to B2B SaaS businesses, they all have one thing in common: they only exist on my phone. I’ve never seriously pursued any... View Details
- 04 Sep 2019
- Blog Post
A Guided Experience into the World of Entrepreneurship
process better.” Yet the possibilities for state-of-the-art enterprise B2B software utilizing SaaS business models inspired him to seek more. Going to HBS, with its start-up support system, would give Stan, “a guided experience into the... View Details
- Web
Winners & Runners-Up | New Venture Competition
MBA 2020 Business Track Runner-Up Onramp is a customer partnership platform helping B2B SaaS companies provide world-class onboarding to new customers. Social Enterprise Track, 2020 Mosaic Sarah Schewe, HBS 2020 Social Enterprise Track... View Details
- 07 Jun 2021
- Blog Post
The Value of the HBS Case Method – Lessons from an SVMP Participant
global community. Meanwhile, I am spending my deferred period in the Silicon Valley at VMware where I am focused on improving and scaling their SaaS & Subscription business. I am excited for the Harvard MBA program and I look forward... View Details
- 06 Feb 2019
- Blog Post
7 Tips for a Successful Technology Venture Immersion
mid-sized A/B testing SaaS company—for one year, then Uber for three years. I knew that I wanted to pursue an MBA to complement my undergraduate engineering degree. However, knowing that I wanted to return to tech, I was hesitant to leave... View Details
- Web
2022 Reunion Presentations - Alumni
two most essential consumer-driven health care innovations that remain absent: transparency and financial empowerment. CASE STUDY Market Sizes and Entrepreneurial Strategies: The Case of Squire Technologies Professor William R. Kerr + More Info – Less Info Squire is a... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is... View Details
- Career Coach
Troy Peterson
recognition. He then moved to Stripe, where he built and scaled both B2B SaaS and consumer fintech products. Troy joined OpenAI in 2023, where he currently works on AI safety and leads frontier model research programs. View Details
- Career Coach
Mark Hardie
Center at Framingham State University. Prior to the Innovation Center, Mark was a consultant/COO at Kaymbu Inc., a Boston-based edTech startup. He directed Vermont-based 800Response Inc.’s product development for a SaaS speech analytics... View Details
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying customers who... View Details
Rick Grinnell
(acquired by Deloitte). As an experienced venture capitalist and operator, Rick has invested in some of the most dynamic companies in security, storage, analytics and SaaS applications during his 20+ years in the venture capital industry.... View Details
Keywords: Venture Capital
Steve Cagnetta
director meetings for his clients. His clients span a range of industries, including medical device, SAAS (i.e., fintech, crypto, healthcare IT), robotics and consulting. He also co-founded a company called Primacea, Inc., which advises... View Details
Rick Grinnell
Rick Grinnell is Founder and Managing Partner of Glasswing Ventures, focused on investing in AI-enabled security and enterprise infrastructure. As an experienced venture capitalist and operator, Rick has invested in some of the most dynamic companies in security,... View Details