Publications

10 Jun 2014
News

Uber Rides Social Media Dominance to $17B Valuation

April 2017
Teaching Note

Yushan Bicycles: Learning to Ride Abroad (Brief Case)

By: Christopher A. Bartlett and Paul S. Myers

Teaching Note for HBS No. 917-539. View Details

August 2000 (Revised November 2000)
Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details

Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States

November 2015 (Revised December 2016)
Case

Omada Health: Riding the Clinical and Regulatory Waves

By: Robert F. Higgins and Lisa Zhou

Keywords: Healthcare Industry; Healthcare Innovation; Healthcare IT; Wellness; Health Care and Treatment; Innovation and Invention; Health Industry

July 2015 (Revised March 2016)
Teaching Note

Uber and Stakeholders: Managing a New Way of Riding

By: Rosabeth Moss Kanter and Daniel Fox

This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details

Keywords: Business Model; Business or Company Management; Entrepreneurship; Business and Stakeholder Relations; Innovation and Invention; Transportation Industry

February 2022 (Revised March 2022)
Case

Hertz in Bankruptcy: A Wild Ride in Pandemic Times

By: Samuel Antill, Stuart Gilson and Kristin Mugford

Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received... View Details

Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States

April 2022 (Revised December 2022)
Supplement

Hertz in Bankruptcy: A Wild Ride in Pandemic Times

By: Kristin Mugford, Stuart C. Gilson and Samuel Antill

31 May 2018
Cold Call Podcast

Careem: Riding the First Unicorn in the Middle East

Keywords: Re: Shikhar Ghosh; Transportation

October 2012
Case

Riding the Wave of Technological Change at RE/MAX, LLC.

By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney

David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details

Keywords: General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation

16 Jun 2021
News

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

24 Apr 2014
News

A wild ride from adventure travel to social media marketing

When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop a social media marketing... View Details

21 Apr 2017
News

Can a French Political Upstart Ride Obama's Strategy to Victory?

22 May 2015
News

Public transportation can be a ride out of poverty

28 Oct 2009
News

Peltz could mean a bumpy ride for Legg Mason

19 Nov 2010
News

GM has smooth ride in return to Wall Street

Web

Riding the WAVE | Social Enterprise | Harvard Business School

Riding the WAVE When describing the experience of running WAVE (West Africa Vocational Education), Misan Rewane (MBA 2013) is frank. “It’s been a wild ride. I’ve learned so much, both about myself and how to motivate people.” Rewane... View Details

15 Feb 2009
News

Eco firm Seventh Generation is riding high in Obama revolution

November 2000
Case

Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)

Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Motorcycle Industry