Reputation Management - Publications - Faculty & Research - Harvard Business School

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March 2011 (Revised December 2019)
Case

Wealth Management Crisis at UBS (A)

By: Paul M. Healy

The case describes the challenges that UBS faced as a result of the U.S. Department of Justice (DOJ) investigation for tax fraud, that claimed that UBS had helped some 52,000 U.S. residents hide billions of dollars in untaxed assets in secret Swiss accounts between... View Details

Article

The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship

By: S. Datar and M. Alles

Keywords: Reputation; Lawsuits and Litigation; Relationships; Management; Accounting Audits

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Article

Audit Quality and Auditor Reputation: Evidence from Japan

By: Douglas Skinner and Suraj Srinivasan

We study events surrounding ChuoAoyama's failed audit of Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese... View Details

Keywords: Audit Quality; Auditor Reputation; Japan; Accounting Audits; Crime and Corruption; Reputation; Beauty and Cosmetics Industry; Japan

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December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

Article

Why Do Firms Have 'Purpose'? The Firm's Role as a Carrier of Identity and Reputation

By: Rebecca Henderson and Eric Van den Steen

Why do so many firms publicly espouse a "purpose" beyond simple profit maximization? And why do so many managers and employees appear to care deeply about this purpose and to believe that it is critically important? In this paper we argue that the conventional answers... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Identity; Reputation

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Research Summary

Crisis Management

By: Dutch Leonard

This project examines the special challenges of leadership in crisis situations and the associated challenges of leadership in preparing in advance for the possibility of crises to come. It includes both physical life safety crises (natural disasters, industrial... View Details

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Article

The Effects of Media Slant on Firm Behavior

By: Vishal P. Baloria and Jonas Heese

The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details

Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions; Media; News; Communication Strategy; Reputation

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April 2009
Case

Merck: Managing Vioxx (A)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient... View Details

Keywords: Ethics; Crisis Management; Reputation; Decision Choices and Conditions; Customers; Business or Company Management; Cost vs Benefits; Corporate Accountability; Business and Shareholder Relations; Business and Stakeholder Relations; Customer Focus and Relationships; Pharmaceutical Industry

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

2016
Working Paper

Managing Reputation: Evidence from Biographies of Corporate Directors

By: Ian D. Gow, Aida Sijamic Wahid and Gwen Yu

We examine how corporate directors manage reputation through disclosure choices in biographies in proxy statements filed with the SEC. Directors are more likely to withhold information about directorships at firms that experienced adverse events. Withholding such... View Details

Keywords: Director Monitoring; Strategic Disclosure; Management; Corporate Disclosure; Reputation

09 Jul 2024
Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

are experts at diagnosing and solving a variety of issues for their clients, are struggling to apply their own management principles internally.” To regain equilibrium, over the past two years, some major consulting firms have... View Details

Keywords: by David Fubini; Consulting

October 2018 (Revised July 2019)
Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb

The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details

Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion

2017
Working Paper

The Effects of Media Slant on Firm Behavior

By: Vishal P. Baloria and Jonas Heese

The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details

Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions

30 May 2005
Research & Ideas

Germany’s Pioneering Corporate Managers

When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and... View Details

Keywords: by Sean Silverthorne

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

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05 Dec 2018
Research & Ideas

Why Managers Should Reveal Their Failures

when we choose to be polite or rude, or to give someone else compliments or not, it’s all interpersonal regulation. “If we’re doing these things anyway, why not do it in ways that are wise, productive, and kind?” Managers can be... View Details

Keywords: by Dina Gerdeman

October 2018 (Revised March 2019)
Background Note

Note on Managing Workforce Reductions

By: Ethan Bernstein and Carin-Isabel Knoop

Each individual who enters an organization will, at some point, leave. And yet most future leaders spend significantly more effort learning about recruiting than departures, despite the sensitivity and challenges associated with the latter. This note is intended to... View Details

Keywords: Layoffs; Downsizing; Workforce; Workforce Reductions; Delayering; Human Resources; Employees; Resignation and Termination; Management; Organizations; Reputation

2025
Report

High Stakes: A Framework for Geopolitical Risk Management

By: Meg Rithmire and David Fagan

This report provides a data-based assessment of how U.S. companies perceive geopolitical risk and articulates a recommended decision-making process and framework to manage such risk. The research reflected in the report indicates that various concerns related to China... View Details

Keywords: Globalization; International Relations; Business or Company Management; Risk Management

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details

Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Manufacturing Industry; Consumer Products Industry; Switzerland

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