Publications

February 2008
Case

Campbell Soup Company: Selling Channel Innovation to Customers

Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details

Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Food and Beverage Industry

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

Managers today have a problem. They know their companies must grow. But growth is hard, especially given today's economic environment where investment capital is difficult to come by and firms are reluctant to take risks. Managers know View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

seeking to pioneer radical or disruptive innovations while pursuing incremental gains. A business does not have to escape its past, these cases show, to renew itself for the future. [...] A New Lens On... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying product View Details

Keywords: by Stefan Thomke & Eric Von Hippel

April 2019 (Revised February 2025)
Case

Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations (A)

By: Ryan Raffaelli, David G. Fubini and Aldo Sesia

This case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in... View Details

Keywords: Innovation and Invention; Organizational Culture; Innovation Leadership; History; Technological Innovation; Investment; Decision Making

October 1994
Case

Campbell Soup Company: A Leader in Continuous Replenishment Innovations

Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details

Keywords: Customer Relationship Management; Supply Chain Management; Logistics

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

change. Key concepts include: Jumpstarting innovation is a critical business imperative. Executives realize that radical change is needed, but do not feel equipped to be able to make those changes.... View Details

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

radical business process innovation versus incremental change. It's widely understood that when it comes to product innovation, market-leading firms are often more likely than laggards to pursue product... View Details

Keywords: by Maggie Starvish

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

incremental and radical innovations that made the devices safer and better. How safe a product is, unlike other features, may be difficult to judge before an event occurs. Often, the producer, the consumer,... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

Research Summary

Reinvention and “Frame Flexibility”

By: Ryan L. Raffaelli

Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

Keywords: Institutional Change; Innovation ＆ Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions

Summer 2020
Article

Venture Capital's Role in Financing Innovation: What We Know and How Much We Still Need to Learn

By: Josh Lerner and Ramana Nanda

Venture capital is associated with some of the most high-growth and influential firms in the world. Academics and practitioners have effectively articulated the strengths of the venture model. At the same time, venture capital financing also has real limitations in its... View Details

Keywords: Innovation; Financing; Venture Capital; Financing and Loans; Technological Innovation

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18 Nov 2021
Op-Ed

5 Principles for Scaling Change from IBM’s High School Innovation

able to spend that kind of money. So, every single one of those potential barriers was eliminated in the design. Kanter: You're talking about doing radical change in a fairly conservative way. That's one of my principles of making change.... View Details

Keywords: by Kristen Senz

Forthcoming
Book

The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation

By: Prithwiraj Choudhury

A research-based look at a growing phenomenon—companies allowing their employees to work from anywhere in the world—and how those who adopt this model can boost talent, innovation, and productivity.
In recent years, companies in a wide range of industries have... View Details

Keywords: Remote Work; Telecommuting; Employees; Business Offices; Organizational Culture; Retention; Recruitment; Policy; Competitive Advantage

March 2000
Article

The Duality of Collaboration: Inducements and Opportunities in the Formation of Interfirm Linkages

By: Gautam Ahuja

I argue that the linkage-formation propensity of firms is explained by simultaneously examining both inducement and opportunity factors. Drawing upon resource-based and social network theory literatures I identify three forms of accumulated... View Details

Keywords: Collaboration; Innovation; Networks; Strategy; Alliances; Social and Collaborative Networks; Innovation and Invention; Chemical Industry

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November 2018
Case

frog design

By: Srikant M. Datar and Caitlin N. Bowler

The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details

Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development