Publications

Article

Do the Right Firms Survive Bankruptcy?

By: Samuel Antill

In U.S. Chapter 11 bankruptcy cases, firms are either reorganized, acquired, or liquidated. I show that decisions to liquidate often reduce creditor recovery, costing creditors billions of dollars every year. I exploit the within-district random assignment of... View Details

Keywords: Bankruptcy; Bankruptcy Reorganization; Recovery Rate; Structural Estimation; Roy Model; 363 Sales; Insolvency and Bankruptcy; Governing Rules, Regulations, and Reforms

SSRN

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September 2017
Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy

Teaching Note for HBS No. 517-040. View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

November 1997 (Revised April 2017)
Teaching Note

Purity Steel Corporation, 2012

By: Robert Simons and Antonio Dávila

Teaching Note for (9-197-082). View Details

Keywords: Strategy And Execution; Management Control Systems; Performance Measurement; ROI; Transfer Pricing; Steel Industry

April 2019 (Revised October 2020)
Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

09 Dec 2013
Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

assuming all members of the team are pulling in the same direction. But what if they aren't? Can being exposed to intercultural conflicts and tensions have an impact even on observers who are not directly involved in these disharmonies? Harvard Business School... View Details

Keywords: by Michael Blanding

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

today's business environment, says Roy Y.J. Chua, an assistant professor in the Organizational Behavior Unit at Harvard Business School who has focused his research on exploring how such collaboration can effectively take place. A... View Details

Keywords: by Michael Blanding

01 Feb 2010
Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or considerate toward others? The answer from new research seems... View Details

Keywords: by Sarah Jane Gilbert

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

Professors Ananth Raman and Roy Shapiro are two members of the HBS faculty team that developed the new Executive Education program, Managing the Supply Chain: The General Manager's Perspective. In this conversation with the Executive... View Details

Keywords: by Staff

August 15, 2022
Article

Preparing Sales for a Changing Economy: Part 2: Getting More from Your Training Spending

A previous article discussed changing business development requirements and some implications. This article discusses three areas that are fundamental to getting ROI from training initiatives and how engagement between Sales and L&D professionals, completed by smart... View Details

Keywords: Training; Sales

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30 Mar 2009
Research & Ideas

Professional Networks in China and America

States a rich field of study and one that's a specialty for Harvard Business School professor Roy Chua. Chua, a native of Singapore who speaks fluent Mandarin, draws on human psychology to better understand important social processes in... View Details

Keywords: by Sean Silverthorne

Research Summary

Innovations in Logistics: The Impact of Channel Coordination

By: Roy D. Shapiro

Roy D. Shapiro is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend to characterize these channels. His research... View Details

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States

May 2023
Article

Where Sales Technology (Really) Helps

Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors.... View Details

August 9, 2022
Article

Preparing Sales for a Changing Economy: Part 1

Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details

Keywords: Return On Investment; Sales; Training

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19 Dec 2011
Research & Ideas

Climbing the Great Wall of Trust

In recent conversations with US executives doing business in China, Harvard Business School Assistant Professor Roy Y.J. Chua heard about a new trend. In an East Asian version of cutting deals on the golf course, Chinese executives often... View Details

Keywords: by Michael Blanding

April 2005
Case

Saving Disney

At a March 2004 annual shareholder meeting, 45% of Walt Disney Co.'s shareholders withheld their support from CEO and Chairman Michael Eisner, producing a large no-confidence vote in the company's leader. The company had struggled financially in recent years and the... View Details

Keywords: Governing and Advisory Boards; Personal Development and Career; Corporate Governance; Entertainment and Recreation Industry

October 2024
Article

How to Use Sales Assessments

Judging a person’s fit for a sales job is complex, and research shows that managers greatly overrate their ability to predict someone’s performance on the basis of interviews. Hence, using assessments is a growing trend in sales hiring and training. This article... View Details

Keywords: Forecasting and Prediction; Performance Evaluation; Sales