Publications
Publications
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- All HBS Web
(291)
- Faculty Publications (50)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
- August 2018
- Article
Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain
By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
- 2017
- Working Paper
Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain
By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
- 2018
- Working Paper
Class Matters: The Role of Social Class and Organizational Sector in High-Achieving Women's Legitimacy Narratives
By: Judith A. Clair, Rachel D. Arnett, Katherine Chen, Beth K. Humberd and Kathleen L. McGinn
While prior research recognizes that women struggle to maintain legitimacy for their successes and that self-narratives play a key role in building such legitimacy, theory provides limited insight into how women build legitimacy through their self-narratives. Our... View Details
- 2019
- Chapter
Quantitative and Qualitative Methods in Organizational Research
By: Amy C. Edmondson and Tiona Zuzul
Selecting the appropriate method for a given research question is an essential skill for organizational researchers. High-quality research involves a good fit between the methods used and the nature of the contribution to the literature. This article describes a... View Details
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
- September 2015 (Revised March 2025)
- Technical Note
FIELD Global Capstone: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
- 2015
- Chapter
How Leaders Use Values-based Guidance Systems to Create Dynamic Capabilities
How do strategic leaders create change-adept organizations? Based on qualitative field research, this chapter argues that well-defined institutionalized purpose, values, and principles act as an organizational guidance system that integrates and strengthens the... View Details
- September 2013
- Article
Cultures as Learning Laboratories: What Makes Some More Effective than Others?
By: Elaine Mosakowski, Goran Calic and P C Early
With a mandate to globalize, business school educators have increasingly embraced global service learning as an important technique for creating global mind-sets and enhancing cultural understanding in students. While we applaud this movement from the domestic to the... View Details
- 2014
- Working Paper
Bridging Science and Technology Through Academic-Industry Partnerships
By: Sen Chai and Willy C. Shih
Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details
- June 2012
- Article
The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control
Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational... View Details
Keywords: Transparency; Privacy; Organizational Learning; Operational Control; Organizational Performance; Chinese Manufacturing; Field Experiment; Rights; Interpersonal Communication; Management Practices and Processes; Ethics; Corporate Disclosure; Performance Productivity; Boundaries; Organizations; Social and Collaborative Networks; Labor and Management Relations; Power and Influence; Manufacturing Industry; China
- Article
Organizational Ambidexterity in Action: How Managers Explore and Exploit
By: Charles A. O'Reilly III and Michael L. Tushman
Dynamic capabilities have been proposed as a useful way to understand how organizations are able to adapt to changes in technology and markets. Organizational ambidexterity, the ability of senior managers to seize opportunities through the orchestration and integration... View Details
- October 2008
- Article
Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior
By: Joshua D. Margolis and Andrew Molinsky
We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details
- October 2007
- Article
Methodological Fit in Management Field Research
By: A. C. Edmondson and S. E. McManus
Methodological fit, an implicitly valued attribute of high-quality field research in organizations, has received little attention in the management literature. Fit refers to internal consistency among elements of a research project--research question, prior work,... View Details
- 2005
- Working Paper
Silent Saboteurs: How Implicit Theories of Voice Inhibit the Upward Flow of Knowledge in Organizations
By: James R. Detert and Amy C. Edmondson
This article examines, in a series of three studies, how people working in organizational hierarchies wrestle with the challenge of upward voice. We first undertook in-depth exploratory research in a knowledge-intensive multinational corporation in which employee input... View Details
- November 2004 (Revised March 2007)
- Case
10 Uncommon Values®: Optimizing the Stock-Selection Process
By: Paul M. Healy and Boris Groysberg
In 2003, Steve Hash, research director at Lehman Brothers, prepared to initiate the firm's "Ten Uncommon Values" stock-picking process for the year. An investment committee had to pick the 10 best stocks from about 100 stock ideas presented by the firm's analysts. The... View Details
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
- Article
Why Hospitals Don't Learn from Failures: Organizational and Psychological Dynamics That Inhibit System Change
By: A. Tucker and A. Edmondson
The importance of hospitals learning from their failures hardly needs to be stated. Not only are matters of life and death at stake on a daily basis, but also an increasing number of U.S. hospitals are operating in the red. This article reports on in-depth qualitative... View Details
- April 2001
- Article
Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration
By: T. M. Amabile, C. Patterson, Jennifer Mueller, T. Wojcik, P. Odomirok, M. Marsh and S. Kramer
We present a case of academic-practitioner research collaboration to illuminate three potential determinants of the success of such cross-profession collaborations: collaborative team characteristics, collaboration environment characteristics, and collaboration... View Details