Publications

26 Dec 2018
News

If Your Company Is Going Through a Public Scandal, Should You Leave?

December 2014
Case

DaVita HealthCare Partners and the Denver Public Schools: Creating Connections

By: John J-H Kim and Christine S. An

In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details

28 Feb 2022
News

What Obligations Do Public Companies Like Spotify Have to Correct False Information?

09 Nov 2022
News

Public Good

Photo via LinkedIn Photo via LinkedIn When she joined United Way Miami in August as the organization’s CEO, Symeria Hudson (MBA 1997) made a Friday her first day on the job so she could use the weekend to reflect on all she’d seen and heard. Going forward, she’s stuck... View Details

Keywords: nonprofit management; social enterprise; leadership; United Way; Management of Companies and Enterprises; Management of Companies and Enterprises

12 PM – 1 PM EST, 19 Jan 2017
Webinars: Trending@HBS

Public Entrepreneurship: Can Startups Help Solve our Biggest Public Problems?

There is a new generation of inventors, inside government and outside of it, turning problems into opportunities. The webinar will provide a sense for how public entrepreneurship can be deployed in companies and in government, and for how to tackle its trickier... View Details

February 2004
Case

Aspire Public Schools

Set in the fall of 2003, covers managerial challenges facing the CEO and COO of Aspire Public Schools, a nonprofit charter school management company. In operation since 1999 and funded by prominent national foundations and venture philanthropies, Aspire operates 10... View Details

Keywords: Business Model; Business or Company Management; Expansion; Social Entrepreneurship; Education; Education Industry; California

March 2017 (Revised February 2018)
Case

VMware and the Public Cloud

By: Raffaella Sadun and Christine Snively

In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud... View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Technology Industry; Information Technology Industry

February 2009
Article

Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees

By: Peter Roberts and Mukti Khaire

When product quality cannot be ascertained in advance of purchase, producers must convince relevant audiences that they are worthy of consideration as quality players. We propose that quality-oriented producers will selectively publicize information about their skilled... View Details

Keywords: Competency and Skills; Employees; Product; Quality; Food and Beverage Industry; Australia

Find at Harvard

16 May 2018
News

How Companies Can Use the Data They Collect to Further the Public Good

Research Summary

Public Health Debate Over Smoking

In research relevant to the current public health debate about smoking, Professor King and co-authors examine the effect of the tobacco settlement on cigarette advertising in magazines, the advertising behavior of cigarette companies in recruiting underage teenagers... View Details

May 16, 2018
Other Article

How Companies Can Use the Data They Collect to Further the Public Good

By: Edward L. Glaeser, Hyunjin Kim and Michael Luca

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April 1985 (Revised September 1986)
Case

CML Group, Inc.: Going Public (B)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details

Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Retail Industry

Article

Research: The Rise of Partisan Media Changed How Companies Make Decisions

By: Jonas Heese and Vishal P. Baloria

Keywords: Public Relations

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March 1999
Case

Australia's Telstra Corporation (A): Going Public

By: W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis

Frank Blount is named CEO of Telstra, Australia's state-owned telecommunications giant. In preparation for its 1997 IPO, he must reorganize the company from an inefficient public entity into a lean, customer-driven organization. View Details

Keywords: Change Management; Initial Public Offering; Organizational Change and Adaptation; Customer Focus and Relationships; State Ownership; Performance Effectiveness; Privatization; Telecommunications Industry; Australia

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July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)

July 1994
Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details

Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)

August 1985
Case

CML Group, Inc.: Going Public (C)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details

Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Retail Industry