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- All HBS Web
(391)
- News (113)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
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- 01 Jun 2010
- News
The MBA at a Crossroads
at a Crossroads. (Read the Q&A) The deans had reason to be concerned. The business of business education is in the midst of dramatic change. There are clear trends away from two-year, full-time programs; increased questioning of the value View Details
- 01 Dec 2013
- News
Double Vision
kinds of ads, Teixeira says, boosted web traffic but don't have much effect on the actual purchases. "The audience does what you are telling them to do—they go online. But it doesn't persuade them enough to buy more than the other types... View Details
Keywords: Arts, Entertainment
- 01 Oct 2000
- News
HBS Alumni Association Board of Directors: President's Report
ways to enhance both programmatic aspects and back-office procedures of club activity. Among other ideas, it was recommended that clubs work with the Alumni Office to disseminate best practices, connect more aggressively with current MBA... View Details
- 01 Dec 2001
- News
HBS Alumni Association Board of Directors: President's Report
External Relations and the School's CFO, about the current "State of the School" regarding alumni outreach, fundraising, and current programmatic updates. We also heard about the School's response to the tragedies of September 11. Now... View Details
- 01 Mar 2015
- News
Research Brief: Political Capital
It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
moves about a dozen times before buying a home, and all too often the bookshelf purchased for one apartment isn’t needed in the next. As a result, about 10 million tons of furniture go to landfills every year, Ramírez says. He and Aditya... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
was an ad for Black Friday 2011 that featured an unusual entreaty: Don’t buy this jacket. The effort encouraged people to keep their gear in use for longer and repair it when required, supported by 35... View Details
Keywords: April White
- 01 Mar 2009
- News
Just Keep Our Money
experiment, the offer of bonds did not crowd out private-sector savings. Our success in offering bonds at tax time has led a coalition of grassroots organizations, companies, and policy analysts to urge the Treasury Depart-ment to make it easy for refund recipients to... View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
from 88 applicants, were: Adiply (Omar Restom, HBS ’12): A self-serve tool that allows an advertiser to buy ad space on a Web site. AfterSteps (Jess Bloomgarden, Alex Stratoudakis, and Emma Taylor, all HBS... View Details
Keywords: awards
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
part, found himself fielding some unexpected questions. “What’s a soap opera?” one boy asked during a discussion of ad rates for different kinds of TV programming. Mention of a $1.3 million cost provoked the query, “How much money is... View Details
- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements. When the site published the... View Details
Keywords: Susan Young
- 22 Sep 2015
- News
Getting New Ideas off the Ground
only have inexpensive creative for television, but also that you could target those ads to just a five- or 10-mile radius around where your store was located rather than having to buy the entire greater Los... View Details
- 01 Dec 2018
- News
Democratizing Funding, Diversifying Funders
right to buy into privately held firms was limited to high-net-worth individuals or other businesses. Federal regulators have now opened up a world between the two categories, creating a new asset class in which “non-accredited investors”... View Details
Keywords: Sasha Issenberg
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
he told the Boston Business Journal (January 114, 1999). Added Krasnow, "The [medical] system today doesn't really provide the resources people need. Patients are discharged from hospitals very quickly." CardioResponse customers rent or... View Details
- 01 Dec 2004
- News
Getting Personal
marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively over time. But consumers don’t always want “more and more” — what they’re looking for are... View Details
- 01 Mar 2018
- News
Ink: Alumni Books and Recommendations
“Real estate chatter is the most popular sport in Manhattan,” says Kirk Henckels (MBA 1976), who has made a career buying and selling some of New York City’s most luxurious apartments. In his new book with Annie Walker, Life at the Top,... View Details
Keywords: April White
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
various marketing positions since graduating from HBS, but had always wanted to start my own business," he says in a soothing British accent. "The time had come to do that." The idea was to buy a small, publicly owned corporation in the... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing... View Details
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
Founder, Chairman and CEO, The Kraft Group Download Kraft profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1941 Born, Brookline, Massachusetts 1965 Joins Rand-Whitney 1972 Founds International Forest Products 1994 Buys... View Details