Publications

06 Sep 2022
Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

ideal solution, according to a new working paper, might be a compromise: Hybrid schedules in which employees roughly split their workweeks between the home and office appear to work best. These schedules... View Details

Keywords: by Ben Rand

September 1988 (Revised June 1993)
Case

Ring Medical

By: V. Kasturi Rangan

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

Find at Harvard

06 Dec 2022
HBS Seminar

Elizabeth Lyons, UC San Diego

April 1999 (Revised September 1999)
Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details

Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry

25 Apr 2011
Research & Ideas

What CEOs Do, and How They Can Do it Better

Why did you come in late on Tuesday? Did you really need an hour and a half for lunch on Wednesday? Why wasn't that report done by Thursday? For most of us, justifying our schedules is an expected part of the job. But what employee hasn't... View Details

Keywords: by Michael Blanding

October 2019
Supplement

Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry; United States; Europe

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti

Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details

Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry

October 1991 (Revised June 1996)
Case

Lotus MarketPlace: Households

By: Lynn S. Paine

Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details

Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry

Find at Harvard

14 Apr 2015
First Look

First Look: April 14

factors such as "firm culture" and "employee engagement" in driving firm performance? Increasing evidence from a wide range of fields suggests that productivity differs widely across firms, even after the inclusion of... View Details

Keywords: Sean Silverthorne

February 2000 (Revised February 2002)
Case

Owens & Minor, Inc. (A)

By: V.G. Narayanan and Lisa Brem

A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details

Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry

November 2016 (Revised December 2016)
Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details

Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Consumer Products Industry; Consumer Products Industry; North America; United States; Seattle

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

Brothers, he did not sell his products at prevailing prices. Instead, he discounted his merchandise, passing the savings he achieved on to the consumer, and made his profit on volume rather than on margin. "Simple enough," as... View Details

Keywords: by Richard S. Tedlow; Retail

October 2010
Case

Scollon Productions: Working with a Bunch of Characters

By: Lena G. Goldberg and Chad Carr

As the sole female employee in an 11 person production shop, Lisa Ocheltree complained about being subjected to crass sexual "jokes" and antics; after being discharged, she filed a sexual harassment lawsuit against her former employer, Scollon Productions, alleging... View Details

Keywords: Working Conditions; Ethics; Employee Relationship Management; Lawsuits and Litigation; Organizational Culture; Problems and Challenges; Gender