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- Faculty Publications (128)
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- All HBS Web (134)
- Faculty Publications (128)
- December 2023
- Case
Raízen: Helping to Decarbonize the World?
By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details
Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay
Trumbull, Gunnar, Pedro Levindo, Daniel Tong, and Rafaella Mazza. "Raízen: Helping to Decarbonize the World?" Harvard Business School Case 724-014, December 2023.
- May 2009
- Case
Ceres Gardening Company: Funding Growth in Organic Products
By: John H. McArthur and Sunru Yong
Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details
Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
McArthur, John H., and Sunru Yong. "Ceres Gardening Company: Funding Growth in Organic Products." Harvard Business School Brief Case 094-017, May 2009.
- December 2010 (Revised January 2012)
- Case
Zespri
By: Jose B. Alvarez and Mary Louise Shelman
Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details
- February 2024
- Supplement
Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
Serafeim, George. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Multimedia/Video Supplement 124-705, February 2024.
- December 2023
- Case
Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions
By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal
In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details
Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America
- 18 Jun 2024
- Cold Call Podcast
How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand
- February 2012
- Teaching Note
Jain Irrigation Systems Limited: Inclusive Growth for India's Farmers (TN)
By: Ray A. Goldberg
- December 2014
- Background Note
Note on Agriculture in Argentina
By: David E. Bell and Mary Shelman
This note describes the history of Argentinian agriculture and how it has been affected by government policies and new technologies. View Details
Keywords: Argentina; Farming; Agriculture; Business And Government; Government Agricultural Policy; Agribusiness; Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Argentina
Bell, David E., and Mary Shelman. "Note on Agriculture in Argentina." Harvard Business School Background Note 515-069, December 2014.
- September 1995 (Revised May 1996)
- Supplement
Philip Morris: Marlboro Friday (B)
By: Alvin J. Silk and Bruce Isaacson
Supplements the (A) case. View Details
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (B)." Harvard Business School Supplement 596-002, September 1995. (Revised May 1996.)
- November 1985
- Background Note
Decline of the British Cotton Industry
Tedlow, Richard S. "Decline of the British Cotton Industry." Harvard Business School Background Note 386-078, November 1985.
- November 2006
- Supplement
Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)
By: James K. Sebenius and Ellen Knebel
Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Sebenius, James K., and Ellen Knebel. "Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)." Harvard Business School Supplement 907-004, November 2006.
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
- June 1996 (Revised April 1999)
- Teaching Note
Calyx & Corolla TN
By: Walter J. Salmon and Judith Maas
Teaching Note for (9-592-035). View Details
- February 1991 (Revised December 1992)
- Teaching Note
Smoke Wars: The Case for and Against the Cigarette Industry, Teaching Note
- December 2014 (Revised January 2018)
- Case
Yara International: Africa Strategy
By: Michael E. Porter, Mark R. Kramer, Jorge Ramirez-Vallejo and Kerry Herman
Leading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural... View Details
Keywords: Shared Value; Tanzania; Agriculture Reform; Value Creation; Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Tanzania
Porter, Michael E., Mark R. Kramer, Jorge Ramirez-Vallejo, and Kerry Herman. "Yara International: Africa Strategy." Harvard Business School Case 715-402, December 2014. (Revised January 2018.)
- July 2001
- Supplement
Delamere Vineyard
Richard Richardson, owner and manager of Delamere Vineyard in Piper's River, Tasmania, Australia, tours his vineyard and explains the process of making wine. He also describes the feelings of satisfaction and accomplishment that come from producing a fine product. View Details
Keywords: Plant-Based Agribusiness; Production; Satisfaction; Agriculture and Agribusiness Industry; Australia
West, Jonathan, and Christian G. Kasper. "Delamere Vineyard." Harvard Business School Video Supplement 602-801, July 2001.
- February 1998 (Revised June 2000)
- Case
Delamere Vineyard
Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have... View Details
Keywords: Plant-Based Agribusiness; Quality; Production; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Australia
West, Jonathan. "Delamere Vineyard." Harvard Business School Case 698-051, February 1998. (Revised June 2000.)
- October 2006 (Revised June 2007)
- Case
Deferred Taxes at Obadiah Vineyard
Obadiah Vineyard's owners create financial statements in accordance with generally accepted accounting principles (GAAP) to help them obtain funding to plant more acreage. The owners grapple with deferred taxes and the differences between tax and financial reporting... View Details
Keywords: Plant-Based Agribusiness; Taxation; Financial Statements; Agriculture and Agribusiness Industry
Autrey, Romana L. "Deferred Taxes at Obadiah Vineyard." Harvard Business School Case 107-035, October 2006. (Revised June 2007.)
- September 2000
- Case
Novartis Agricultural Discovery Institute (A)
Steve Briggs, a PhD biologist, is asked to propose a strategy to take global life-science giant Novartis into the rapidly expanding field of plant genomics. View Details
Keywords: Design; Plant-Based Agribusiness; Genetics; Infrastructure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
West, Jonathan, and Christian G. Kasper. "Novartis Agricultural Discovery Institute (A)." Harvard Business School Case 601-010, September 2000.
- October 2003 (Revised November 2003)
- Case
Foremostco, Inc. (A)
Describes the rocky transition from an outdated, nonintegrated information system to a new customized system built by programmers in a small, IT-dependent foliage company that distributes plant material. The old system has increasingly become a "burning platform," but... View Details
Keywords: Transition; Plant-Based Agribusiness; Information Technology; Crisis Management; Agriculture and Agribusiness Industry
Upton, David M., and Virginia Fuller. "Foremostco, Inc. (A)." Harvard Business School Case 604-017, October 2003. (Revised November 2003.)