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  • All HBS Web  (8,762)
    • People  (49)
    • News  (2,329)
    • Research  (3,800)
    • Events  (20)
    • Multimedia  (135)
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  • 2006
  • Chapter

The Corporation's Evolving Personality

By: Lynn Paine
Keywords: Business Ventures; Organizational Culture; Organizational Change and Adaptation
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Paine, Lynn. "The Corporation's Evolving Personality." Chap. 22 in Developing Business Ethics in China, edited by Xiaohe Lu, Georges Enderle, and Jonathan Noble, 237–246. New York: Palgrave Macmillan, 2006.
  • 2006
  • Chapter

The Corporation's Evolving Personality

By: Lynn S. Paine
Keywords: Business Ventures; Organizational Culture; Organizational Change and Adaptation
Citation
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Paine, Lynn S. "The Corporation's Evolving Personality." In Developing Business Ethics in China, edited by Xiaohe Lu, Georges Enderle, and Jonathan Noble. New York: Palgrave Macmillan, 2006. (In Chinese.)
  • 2021
  • Article

To Thine Own Self Be True? Incentive Problems in Personalized Law

By: Jordan M. Barry, John William Hatfield and Scott Duke Kominers
Recent years have seen an explosion of scholarship on “personalized law.” Commentators foresee a world in which regulators armed with big data and machine learning techniques determine the optimal legal rule for every regulated party, then instantaneously disseminate... View Details
Keywords: Personalized Law; Regulation; Regulatory Avoidance; Regulatory Arbitrage; Law And Economics; Law And Technology; Law And Artificial Intelligence; Futurism; Moral Hazard; Elicitation; Signaling; Privacy; Law; Governing Rules, Regulations, and Reforms; Information Technology; AI and Machine Learning
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Barry, Jordan M., John William Hatfield, and Scott Duke Kominers. "To Thine Own Self Be True? Incentive Problems in Personalized Law." Art. 2. William & Mary Law Review 62, no. 3 (2021).
  • February 2016 (Revised December 2016)
  • Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani
IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details
Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India
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Kim, John Jong-Hyun, Michael Chu, and Rachna Tahilyani. "IMAX: Scaling Personalized Learning in India." Harvard Business School Case 316-108, February 2016. (Revised December 2016.)
  • 2008
  • Book

Finding Your True North: A Personal Guide

By: Bill George, Andrew McLean and Nick Craig
Based on Bill George's bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the... View Details
Keywords: Values and Beliefs; Leadership; Personal Development and Career; Motivation and Incentives; Personal Characteristics
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George, Bill, Andrew McLean, and Nick Craig. Finding Your True North: A Personal Guide. San Francisco: Jossey-Bass, 2008.
  • August 2013
  • Case

Tyra Banks: Personal Branding

By: Rohit Deshpandé
Keywords: Branding; Brand Management; Marketing; Brands and Branding
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Deshpandé, Rohit. "Tyra Banks: Personal Branding." Harvard Business School Multimedia/Video Case 513-703, August 2013.
  • August 1984 (Revised March 1989)
  • Background Note

Direct, Personal Leadership

By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the... View Details
Keywords: Leadership Style; Management Practices and Processes
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Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Direct, Personal Leadership." Harvard Business School Background Note 385-107, August 1984. (Revised March 1989.)
  • March 2024
  • Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
  • Article

Beyond Beta-Delta: The Emerging Economics of Personal Plans

By: John Beshears, Katherine L. Milkman and Joshua Schwartzstein
People make personal plans regarding whether, when, where, and how to undertake certain actions. We discuss three questions related to personal plans. First, what are the effects of plans on behavior? Second, when are plans formed? Third, how do plans deviate from... View Details
Keywords: Behavior; Planning
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Beshears, John, Katherine L. Milkman, and Joshua Schwartzstein. "Beyond Beta-Delta: The Emerging Economics of Personal Plans." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 430–434.
  • March 2025
  • Teaching Note

Unintended Consequences of Algorithmic Personalization

By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS Case No. 524-052. View Details
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Israeli, Ayelet, and Eva Ascarza. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Teaching Note 525-046, March 2025.
  • 17 May 2022
  • Cold Call Podcast

Delivering a Personalized Shopping Experience with AI

Keywords: Re: Jill J. Avery
  • January 26, 2016
  • Article

Hiding Personal Information Reveals the Worst

By: Leslie K. John, Kate Barasz and Michael I. Norton
Seven experiments explore people's decisions to share or withhold personal information and the wisdom of such decisions. When people choose not to reveal information—to be "hiders"—they are judged negatively by others (experiment 1). These negative judgments emerge... View Details
Keywords: Disclosure; Transparency; Policy-making; Privacy; Information; Corporate Disclosure; Decision Choices and Conditions; Trust
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John, Leslie K., Kate Barasz, and Michael I. Norton. "Hiding Personal Information Reveals the Worst." Proceedings of the National Academy of Sciences 113, no. 4 (January 26, 2016): 954–959.
  • April 1978
  • Article

Two Person Games on Graphs

By: A. E. Roth
Keywords: Games, Gaming, and Gambling
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Roth, A. E. "Two Person Games on Graphs." Journal of Combinatorial Theory, Series B 24, no. 2 (April 1978): 238–241.
  • April 1982 (Revised March 1984)
  • Case

Brookfield Corp.'s Personal Computers (B)

By: Walter J. Salmon
Keywords: Hardware; Computer Industry
Citation
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Salmon, Walter J. "Brookfield Corp.'s Personal Computers (B)." Harvard Business School Case 582-131, April 1982. (Revised March 1984.)
  • April 1982 (Revised July 1986)
  • Case

Brookfield Corp.'s Personal Computers (A)

By: Walter J. Salmon
Keywords: Information Technology; Information Infrastructure
Citation
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Salmon, Walter J. "Brookfield Corp.'s Personal Computers (A)." Harvard Business School Case 582-130, April 1982. (Revised July 1986.)
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go has quickly become one of the... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • 2002
  • Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon
Keywords: Identity; Customers; Customer Focus and Relationships
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Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
  • April 2009 (Revised July 2009)
  • Exercise

Bringing AMP Home: Personal Case Study

By: Michael L. Tushman
This exercise helps AMP participants build their own personal case study. They develop a gap statement, do formal root cause analysis, and action planning. This exercise is done for each participant and each phase is shared with living group colleagues. View Details
Keywords: Cases; Personal Development and Career; Education; Management
Citation
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Tushman, Michael L. "Bringing AMP Home: Personal Case Study." Harvard Business School Exercise 409-105, April 2009. (Revised July 2009.)
  • 23 Aug 2016
  • Working Paper Summaries

CEO Personality and Firm Policies

Keywords: by Ian D. Gow, Steven N. Kaplan, David F. Larcker, and Anastasia A. Zakolyukina; Financial Services
  • May 1999
  • Teaching Note

Penelope's Personal Pocket Phones TN

By: Paul A. Gompers
Teaching Note for (9-299-004). View Details
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Gompers, Paul A. "Penelope's Personal Pocket Phones TN." Harvard Business School Teaching Note 299-070, May 1999.
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