Publications

Article

Genetic Optimization of Photonic Bandgap Structures

By: Joel Goh, Ilya Fushman, Dirk Englund and Jelena Vuckovic

Keywords: Genetic Optimization; Photonic Crystals; Applied Optics; Design

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October 2013
Case

Pearle Vision: Clearly Different?

By: Rajiv Lal and Natalie Kindred

Ohio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision, with 266 corporate stores and 356 franchised stores in... View Details

Keywords: Eye Care; Competitive Advantage; Market Participation; Retail Industry; Health Industry; United States

August 1979
Case

Claire McCloud

Describes the situation faced by a young MBA with an economics background who is offered the opportunity to manage a high technology fiber optics business. Designed to facilitate exploring the skills and knowledge that the general manager of a technology-based firm... View Details

Keywords: Business or Company Management; Management Skills; Technology Industry

December 2005 (Revised November 2006)
Case

Corning, 2002

By: Malcolm P. Baker and James Quinn

Corning, with large investments in fiber optic technology, was hit particularly hard by the collapse of the telecommunications industry in 2001. With over $4 billion in debt, the firm's survival appears to rest on raising additional equity capital. The protagonist is... View Details

Keywords: Financial Strategy; Financial Condition; Financial Instruments; Valuation; Capital; Public Equity; Stock Shares; Business or Company Management; Strategy; Manufacturing Industry; Industrial Products Industry

November 2002 (Revised June 2003)
Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson

Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details

Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States

August 2019 (Revised August 2020)
Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov

In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details

Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East

December 2015 (Revised May 2017)
Case

Corning, 2002

By: Malcolm Baker

Corning, with large investments in fiber optic technology, was hit particularly hard by the collapse of the telecommunications industry in 2001. With over $4 billion in debt, the firm's survival appears to rest on raising additional equity capital. James Flaws, the... View Details

Keywords: Financial Strategy; Financial Condition; Financial Instruments; Valuation; Capital; Public Equity; Stock Shares; Business or Company Management; Strategy; Manufacturing Industry; Industrial Products Industry

September 2012
Supplement

Industrial Metrology: Getting In-Line? (B)

By: Willy Shih

Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement... View Details

Keywords: Performance Trajectories; Emerging Technologies; Manufacturing Tools; Carl Zeiss; Go-to-market Strategy; Disruptive Innovation; Technological Innovation; Production; Performance Improvement; Measurement and Metrics; Manufacturing Industry; Germany

November 2010
Case

Spudnik, Inc.

By: William A. Sahlman and Elizabeth A. Kind

This case describes the plan to finance a revolutionary new television set manufacturing business in late 2009. Yatin Mundkur, a venture capitalist at Artiman Ventures, has recruited a team of veteran eecutives from the optical disk drive business, to design large... View Details

Keywords: Technological Innovation; Information Technology; Venture Capital; Disruptive Innovation; Corporate Finance; Electronics Industry

December 2020 (Revised March 2021)
Case

Made In Space, Expectations Management, and the Business of In-Space Manufacturing

By: Matthew C. Weinzierl and Mehak Sarang

After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained... View Details

Keywords: Aerospace; Space; Space Economy; 3D Printing; Manufacturing; Public-private Partnership; Partners and Partnerships; Strategy; Business and Government Relations; Aerospace Industry; Manufacturing Industry

March 2020
Case

ZEISS Group: Organize by Customer Culture?

By: Willy C. Shih

How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details

Keywords: Organizational Structure; Organizational Culture; Manufacturing Industry; Europe; Germany

October 2020
Case

TowerBrook: ESG in Action (A)

By: Victoria Ivashina, Brian Trelstad and Meaghan Conway

This case is the first of a two-part series that follows Ramez Sousou and his team at TowerBrook Capital Partners as they face a challenging investment decision in February of 2013. Since its founding, TowerBrook has prided itself on its purpose-driven investing... View Details

Keywords: ESG; Finance; Private Equity; Corporate Governance; Value Creation; Investment; Decision Making

February 2001 (Revised June 2002)
Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas

Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry

January 1998 (Revised May 1999)
Case

General Scanning, Inc. (A)

By: H. Kent Bowen, Sean McClenaghan and Charles Tillen

General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details

Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry

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October 2024 (Revised December 2024)
Case

Kering Eyewear

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details

Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; Italy; Europe; China