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  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • Article

Red Light States: Who Buys Online Adult Entertainment?

By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details
Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States
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  • 16 Oct 2018
  • Working Paper Summaries

Shipping Fees and Product Assortment in Online Retail

Keywords: by Chaoqun Chen and Donald Ngwe; Retail

    Fixing Discrimination in Online Marketplaces

    In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some white and some black, some male and some female—to negotiate a purchase using a... View Details
    • 12 Mar 2018
    • Working Paper Summaries

    Using Online Prices for Measuring Real Consumption Across Countries

    Keywords: by Alberto Cavallo, W. Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer
    • 2019
    • Working Paper

    Real Exchange Rate Behavior: New Evidence from Matched Retail Goods

    By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
    We use a dataset containing daily prices for thousands of matched retail products in nine countries to study tradable-goods real exchange rates. Prices were collected from the websites of large multi-channel retailers and then carefully matched into narrowly-defined... View Details
    Keywords: Purchasing Power Parity; Online Prices; Real Exchange Rate; Macroeconomics; Currency Exchange Rate; Price; Internet and the Web
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    • Web

    Verification | HBS Online

    the final deadline of your course after eligibility is determined. If you haven't already claimed your digital certificate from our certificate vendor, follow these steps: 1. Locate the email you received from MSC to claim your digital and printed certificates. Select... View Details
    • 01 Apr 2000
    • News

    A "Growing" Online Community

    (MBA '99), aims to help farmers pool their orders so they can make bulk purchases at lower costs. "Everyone thinks that farmers are unsophisticated and have no ideas," Grippo said in the January 5 article "Online Agricultural Sites... View Details
    • 12 Oct 2011
    • Research & Ideas

    Creating Online Ads We Want to Watch

    viewer's attention cannot be purchased by an advertiser but must be gained by the ad. Thus, he is helping advertisers to make online video ads so riveting that users want to watch them. His experimental... View Details
    Keywords: by Carmen Nobel; Consumer Products
    • 2007
    • Working Paper

    Mental Accounting and Small Windfalls: Evidence from an Online Grocer

    By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
    We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
    Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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    • 2018
    • Working Paper

    Shipping Fees and Product Assortment in Online Retail

    By: Chaoqun Chen and Donald Ngwe
    Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details
    Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry
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    • August 2009
    • Article

    Mental Accounting and Small Windfalls: Evidence from an Online Grocer

    By: John Beshears and Katherine L. Milkman
    We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
    Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
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    • Web

    SMS Terms - HBS Online

    Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The following terms apply if you have opted in to receive information from HBS Online using automated dialing technology to call or text... View Details
    • Web

    Program Policies - HBS Online

    the first purchased program. The discount is NOT valid for the first purchased program. Participants are only eligible to receive the discount after the withdrawal deadline (24 hours after the start of a... View Details
    • Web

    Frequently Asked Questions | HBS Online

    these shipments, you’ll have the option of purchasing shipment via United Parcel Service (UPS). How does HBS Online ship printed certificates? All certificates are shipped via United States Postal Service... View Details
    • 26 Jul 2022
    • Research & Ideas

    Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

    There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers share their service experiences,... View Details
    Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
    • 12 Oct 2007
    • Working Paper Summaries

    Mental Accounting and Small Windfalls: Evidence from an Online Grocer

    Keywords: by Katherine L. Milkman, John Beshears, Todd Rogers & Max H. Bazerman
    • Web

    Business Program Discount | HBS Online

    If you're interested in more than one program or want to complete a Learning Track, take advantage of HBS Online's past participant discount. After your first purchased program, you'll receive 30% off all subsequent programs at checkout.... View Details
    • 06 Mar 2017
    • Research & Ideas

    Why Comparing Apples to Apples Online Leads To More Fruitful Sales

    Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
    Keywords: by Dina Gerdeman; Retail; Advertising
    • March 2016
    • Article

    To Groupon or Not to Groupon: The Profitability of Deep Discounts

    By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
    We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
    Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
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