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  • Web

Online Dynamic Teaming Course | HBS Online

What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing... View Details
  • January 2020 (Revised October 2021)
  • Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno
In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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  • Web

Online Entrepreneurial Marketing Course | HBS Online

am eager to apply in my business endeavors.” Marleny Almonte What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details
  • December 2017
  • Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095. View Details
Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey
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  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
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  • 20 Feb 2013
  • News

Thanking Veterans Online

possible for any reputable company to use Troop ID in the check-out section of their online store in order to offer exclusive military discounts. Under Armour was the first to roll it out on Veterans Day... View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade
  • Web

Strategic Financial Analysis Online Course | HBS Online

platform was unique. I was continuously engaged with the course's material and learned a lot from my peers. Kaushal Khodifad Senior Systems Engineer at Infosys What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details
  • Web

Online Digital Marketing Strategy Course | HBS Online

retain customers in a dynamic online environment. 7 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus Enrollment... View Details
  • Web

Online Transforming Customer Experiences Course | HBS Online

Consulting and Research Limited MSc, Business Administration What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details
  • Web

Online Creating Brand Value Course | HBS Online

Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of marketing Earn by: completing any three courses within either subject area to earn a Certificate of... View Details
  • February 2021
  • Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details
Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Technology Industry; North America
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  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

good type (someone who is actually providing the contracted service) or a bad type (someone who is using one scam or another in order to get paid despite not actually having done the work or provided the benefit). Q: Which View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 16 Oct 2018
  • Working Paper Summaries

Shipping Fees and Product Assortment in Online Retail

Keywords: by Chaoqun Chen and Donald Ngwe; Retail
  • Web

Winning with Digital Platforms Online Course | HBS Online

Vyas Assistant Vice President at TTK Healthcare Limited Understand the platform business landscape to work more effectively with platforms or respond to new opportunities in your industry. "HBS Online courses are excellent for anyone who... View Details
  • 9 AM – 10 AM EDT, 07 Aug 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: August 7, 2019 - October 2, 2019 View Details
  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their... View Details
Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
  • 05 Oct 2015
  • Working Paper Summaries

Online Network Revenue Management Using Thompson Sampling

Keywords: by Kris Johnson Ferreira, David Simchi-Levi & He Wang; Retail
  • February 2018
  • Article

Auctions versus Posted Prices in Online Markets

By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the... View Details
Keywords: Internet and the Web; Auctions; Price
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  • 9 AM – 10 AM EST, 09 Jan 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: January 9, 2019 - March 6, 2019 View Details
  • 01 Apr 2000
  • News

A "Growing" Online Community

(MBA '99), aims to help farmers pool their orders so they can make bulk purchases at lower costs. "Everyone thinks that farmers are unsophisticated and have no ideas," Grippo said in the January 5 article "Online Agricultural Sites... View Details