Online Operations - Publications - Faculty & Research

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Financial Accounting Online Course | HBS Online

understand financial statements and communicate financial results. My job is project-based, and I'm currently leading the operational functions of a system-wide IT implementation, a project that affects the daily work of a few thousand... View Details

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Strategy Execution Online Course | HBS Online

Execution Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or leadership... View Details

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Online AI Course | HBS Online

operating AI-powered organizations. 4 weeks 5-7 hours per week 4 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus Enrollment Stories FAQs Enroll... View Details

April 1998
Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport

E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details

Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry

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Entrepreneurship Course Online | HBS Online

of Operations at Spire Inc. Gain an overarching framework to evaluate opportunities, manage startups, and finance new ventures. My favorite part of Entrepreneurship Essentials was the financing and equity module. It taught me the basics... View Details

November 2008 (Revised February 2010)
Case

CBS and Online Video

By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky

In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details

Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry

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2019
Working Paper

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a... View Details

Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India

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Online Entrepreneurship & Innovation Courses | HBS Online

culture. Dave Nelson Head of Sales at WegoWise Disruptive Strategy I was not well versed in several important aspects of entrepreneurship like investment structure, fundraising, and valuation. Entrepreneurship Essentials covered these topics well. Maggie Robb Head of... View Details

01 Sep 2010
News

Online Fashionistas

MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

February 1998 (Revised February 1999)
Case

FreeMarkets OnLine

By: V. Kasturi Rangan

Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details

Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry

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Disruptive Innovation Online Course | HBS Online

resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of entrepreneurship and innovation and strategy Earn by: completing any three courses within this... View Details

01 Dec 2009
News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

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Online Business Courses & Certifications | HBS Online

$1,850 Certificate Multiple Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7... View Details

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Online Finance & Accounting Courses | HBS Online

measured, and how you can effectively manage your performance. Harvard Business School Professor V.G. Narayanan shares why you should learn finance and accounting even if you're in a non-finance role. What You Earn Certificate Boost your resume by completing an HBS... View Details

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

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24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details

Keywords: by Martha Lagace; Video Game; Web Services

Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits

Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous, and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of... View Details

01 Dec 2007
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the... View Details

Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing

01 Jun 2009
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services