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  • 17 Sep 2013
  • News

How sales and coupons persuade consumers to spend more money

  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning of privacy? Of security? What is... View Details
Keywords: by Martha Lagace
  • Research Summary

The Learning As BehaviorS (LABS) Model

The Learning As BehaviorS (LABS) Model of Expertise Development integrates research from management, cognitive psychology, educational psychology and neuroscience to describe the process of how a novice achieves expertise. Defining expertise as the ability to... View Details

    Samantha Smith

    Samantha is a behavioral scientist, earning her Ph.D. in Organizational Behavior (Micro) at Harvard Business School. Her research examines employees' strategic decisions under competition. Her work also examines how to harness diverse talent effectively, driving... View Details
    • 03 Nov 2015
    • News

    Marketers Should Pay Attention to fMRI

    • 2010
    • Chapter

    Feeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior

    By: L. Anik, L. B. Aknin, M. I. Norton and E. W. Dunn
    While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details
    Keywords: Advertising; Cost vs Benefits; Philanthropy and Charitable Giving; Outcome or Result; Relationships; Research; Behavior; Happiness; Motivation and Incentives
    Related
    • 2009
    • Working Paper

    Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

    By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
    While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details
    Keywords: Philanthropy and Charitable Giving; Research; Behavior; Happiness; Motivation and Incentives
    Related
    • March 2019 (Revised June 2021)
    • Case

    HelloSelf: Foundation

    By: John R. Wells and Benjamin Weinstock
    On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
    Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health ＆ Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
    Related
    • 2009
    • Article

    Implicit Affect in Organizations

    By: Sigal G. Barsade, Lakshmi Ramarajan and Drew Westen
    Our goal is to integrate the construct of implicit affect—affective processes activated or processed outside of conscious awareness that influence ongoing thought, behavior, and conscious emotional experience—into the field of organizational behavior. We begin by... View Details
    Keywords: Organizational Behavior; Framework; Organizational Culture; Behavior; Cognition and Thinking; Emotions; Motivation and Incentives; Perspective
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    • 2015
    • Article

    Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work

    By: C. Moore and F. Gino
    Many of the scandalous organizational practices that have come to light in the last decade—rigging LIBOR, misselling payment protection insurance, rampant Wall Street insider trading, large-scale bribery of foreign officials, and the packaging and sale of toxic... View Details
    Keywords: Working Conditions; Ethics; Decision Making
    Related
    • 22 Apr 2016
    • HBS Seminar

    Dr. Milt McColl, MD, Gauss Surgical, CEO

    • 23 Oct 2012
    • First Look

    First Look: October 23

    is as enigmatic as it is fulfilling. Why people ''click'' with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely physiological... View Details
    Keywords: Sean Silverthorne
    • Web

    Faculty & Advisors | MBA

    of Tal Medical, a private, clinical stage neuroscience company; a partner in the life sciences practice at Bain & Company, Boston; and a manager at Price Waterhouse Corporate Finance in London, UK and Vienna, Austria. Peter Stebbins MBA... View Details
    • 12 Sep 2023
    • Book

    Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

    goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience... View Details
    Keywords: by Avery Forman
    • 02 Jun 2022
    • Research & Ideas

    Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

    and that’s what happened—catalytically—in the science of happiness. Morrell: You’ve been deep in this topic for almost two decades. How have you seen the field evolve and change? Brooks: It’s become a lot more cognitive and brain-scientific. View Details
    Keywords: by Dan Morrell
    • Web

    Skydeck - Alumni

    basketball—chronicles the sport's rise Can Neuroscience Find You the Perfect Job? Pymetrics CEO and cofounder Frida Polli (MBA 2012) matches cognitive traits to career paths Curating the Cuisine of Southwest China Author and WildChina... View Details
    • 17 Dec 2014
    • Research & Ideas

    How Our Brain Determines if the Product is Worth the Price

    neuroscience tools to shed light on how our brains make purchasing decisions. "We were interested in whether considering the price first changed how people thought about the decision process, and whether it changed the way the brain... View Details
    Keywords: by Carmen Nobel; Retail
    • 01 Jun 2024
    • News

    Alumni Achievement Awards 2024

    brother passed away due to complications from schizophrenia; mental health is an issue I’m very invested in, which is why I sit on the boards of Alto Neuroscience and the nonprofit One Mind.” Back to top View Details
    • Portrait Project

    Shara Ticku

    “Do not resuscitate.” At 19 years old, I gave the instructions to an unfamiliar doctor in an unfamiliar hospital. I had last seen my father two days prior, when I drove him to the airport to catch a flight to the 2007 Neuroscience... View Details
    • 01 Sep 2023
    • News

    Alumni and Faculty Books

    Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details