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    • News  (117)
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  • All HBS Web  (490)
    • People  (3)
    • News  (117)
    • Research  (288)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (64)
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  • 19 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Dec 2013
  • News

14 for '14

president's second term can be brutal for the incumbent's party. But voters have never been so disgusted with Washington. How are they going to vent that frustration? Will they make one side pay, or everyone?" —Karen Tumulty (MBA 1981), View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 01 Sep 2010
  • News

Fair Trade

of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 01 Oct 2000
  • News

Mario A. Corti: Global Reconnaissance

focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job... View Details
Keywords: Garry Emmons
  • 01 Jun 2012
  • News

Straight to the Heart

which is often very different from what that person wants. You have been credited with 750 marriages. Is your long-term success rate better than the national average? I don’t have quantitative data on my divorce rate, but I’m going to... View Details
Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services
  • 01 Apr 2002
  • News

Back on Course

had been the epitome of yacht-club chic. Some years ago, however, the famous brand lost its bearings, drifted from its proud heritage, and wound up indistinguishable from the mass-market fleet. Today, with its two new skippers, the... View Details
  • 25 Feb 2020
  • News

Beyond the Plastisphere

reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however,... View Details
Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing
  • 11 Dec 2014
  • News

Fashion's Retail Revolution

MBAs in retail, starting in the bargain basement of Bloomingdale’s. He worked his way up through the ranks of the department store to chairman and CEO, establishing the old, family-owned store as a national luxury View Details
Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance
  • 01 Nov 2018
  • News

Showing Girls the Possibilities

Ann Fudge (MBA 1977) is the former chairman and CEO of marketing giant Young & Rubicam Brands and serves on a number of corporate boards. In this interview, she talks about another, more personal focus of her efforts and energies. “If I... View Details
  • 01 Mar 2007
  • News

Daniel Vasella

question was, do we get out of it or increase our stake? In view of the long-term trends that we are seeing, generics is a field that is here to stay. And if we want to be in that field, we need to be able to compete with the best. The generics business is less... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 01 Mar 2014
  • News

Everything Old Is a New Opportunity

Stephen Johnston (photo by Gary Laufman) For a mobile-focused business entrepreneur, Stephen Johnston (MBA 2002) is more than a bit of a contrarian. Unlike many of his peers, Johnston, 41, has his sights set not on emerging nations but on... View Details
Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

1963), agrees completely: "The only thing slowing us down is lack of resources," says McCarter, who spends about 20 percent of his time raising money. McCarter's counterpart at the Smithsonian's National Museum of Natural History (NMNH),... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 06 Dec 2021
  • News

Monaco's Digital Transformation

well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2011
  • News

Downtime

Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
Keywords: fiction; Christianity
  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Oct 2002
  • News

Ann M. Fudge

from corporations and boardrooms to national magazines to a project to elect a woman President of the United States. Upon graduation, Fudge went to work for General Mills and advanced from marketing assistant to marketing director in six... View Details
  • 21 Jul 2010
  • News

Mad Men, the Early Era

Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an exhibit that coordinates well with... View Details
Keywords: photography; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 01 Jun 2012
  • News

Bringing ‘Global’ Back Home

Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities and skills, Fields replies, “Strong... View Details
Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing
  • 01 Jun 2003
  • News

Up Against The Firewall

Is your company doing enough to protect itself from cyber attacks? According to several HBS faculty and alumni experts, senior executives need to pay more attention to this potential threat. It makes good business sense — and fulfills a View Details
Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services
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