Publications

April 2001
Case

Music Industry Update: April, 2001

By: Jan W. Rivkin

Updates BMG Entertainment. View Details

Keywords: Music Entertainment; Music Industry

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

passionate about. I applied to non-profits, startups, social innovators, arts foundations, theatre producers, music labels, entertainment conglomerates, among others. I am now halfway through my internship... View Details

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

Unlike Hollywood films, documentaries tend to portray sharks in their natural habitats, as in Discovery Channel’s “Shark Week,” an annual weeklong programming block of shark videos. But new research indicates that documentaries may also fuel fear, thanks to the ominous... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

27 Jan 2016
Blog Post

A Summer Internship in the Music Industry

From the time I arrived at HBS, I knew that my path to finding a summer internship wouldn’t be very traditional. Although I’ve managed to find others that share my career interests, working in the music industry remains an uncommon path... View Details

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

20 Jul 2015
Blog Post

My Journey to Working with At Night Management / PRMD Music

From the time I arrived at HBS, I knew that my path to finding a summer internship wouldn’t be very traditional. Although I’ve managed to find others that share my career interests, working in the music industry remains an uncommon path... View Details

Keywords: Entertainment / Media / Sports

Fast Answer

Music & Activism: Market Research Resources

Demographics & Consumer Behavior Research Guide (Baker Library) Entertainment & Media Research Guide (Baker Library) FAQs Music Industry Statistics Need additional help and... View Details

January 1994 (Revised March 1995)
Case

De Passe Entertainment and Creative Partners

By: Linda A. Hill

After 24 years at Motown Industries, Hollywood executive Suzanne de Passe has decided to go out on her own to start two new businesses. The case describes de Passe's career from her beginning as Berry Gordy's assistant at Motown Records to her presidency of Gordy/de... View Details

Keywords: Business Startups; Entrepreneurship; Partners and Partnerships; Business or Company Management; Entertainment; Personal Development and Career; Entertainment and Recreation Industry; Entertainment and Recreation Industry; California

Find at Harvard

July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

May 2008 (Revised June 2009)
Supplement

Radiohead: Music at Your Own Price (B)

By: Anita Elberse and Jason Bergsman

Keywords: Arts; Entertainment and Recreation Industry

Article

The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy

Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details

Keywords: Natural Environment; Prejudice and Bias; Marketing; Attitudes; Music Entertainment

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April 2010
Teaching Note

The Globalization of East Asian Pop Music (TN)

By: Jordan I. Siegel

Teaching Note for 708479. View Details

Keywords: Music Entertainment; Business Strategy; Profit; Expansion; Globalization; Culture; East Asia; United States

April 2007
Teaching Note

iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

By: David B. Yoffie

Teaching note to 707419. View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry

October 2010
Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for 510055. View Details

Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry