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Publications

Publications

Filter Results: (182) Arrow Down
Filter Results: (182) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (182)
    • News  (93)
    • Research  (82)
    • Multimedia  (5)
  • Faculty Publications  (34)

Show Results For

  • All HBS Web  (182)
    • News  (93)
    • Research  (82)
    • Multimedia  (5)
  • Faculty Publications  (34)
← Page 2 of 182 Results →
  • 20 Oct 2014
  • News

How millennials fit into today's workplace

  • 09 Sep 2015
  • News

It’s time for boomers to let millennials start leading the way

  • February 2018
  • Teaching Note

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
Teaching Note for HBS No. 518-024. View Details
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Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Teaching Note 518-068, February 2018.
  • 25 Sep 2014
  • News

Millennials Marching, Mentoring, And Transforming Our Culture

  • 31 Mar 2016
  • News

What Lilly Pulitzer Learned About Marketing to Millennials

Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • August 2015
  • Case

Whistle Sports: An Online Sports Network for Millennials

By: Robert F. Higgins and Christine Snively
By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and... View Details
Keywords: Technology; Internet; Websites; Technology Networks; Sports; Entrepreneurship; Information Infrastructure; Business Startups
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Higgins, Robert F., and Christine Snively. "Whistle Sports: An Online Sports Network for Millennials." Harvard Business School Case 816-006, August 2015.
  • 06 Mar 2019
  • News

Tesla’s Online Selling Is a Big Bet on Millennials

  • Article

Tesla's Online Selling Is a Big Bet on Millennials

By: Scott Duke Kominers
Citation
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Kominers, Scott Duke. "Tesla's Online Selling Is a Big Bet on Millennials." Bloomberg Opinion (March 6, 2019).
  • October 28, 2015
  • Article

Why Millennials Are the C-Suite's Secret Weapon for Innovation

By: Rosabeth Moss Kanter
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Kanter, Rosabeth Moss. "Why Millennials Are the C-Suite's Secret Weapon for Innovation." Wall Street Journal (online) (October 28, 2015).
  • 28 Oct 2015
  • News

Why Millennials Are the C-Suite’s Secret Weapon for Innovation

  • May 2019
  • Background Note

Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development

By: Ethan Bernstein and Kirstin Lynde
Millennials are redefining what it means to develop future leaders. In business organizations, leadership development—defined as “the expansion of a person's capacity to be effective in leadership roles and processes“—has traditionally been the work of corporate... View Details
Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leadership Style; Leadership; Goals and Objectives; Management Skills; Management Style
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Bernstein, Ethan, and Kirstin Lynde. "Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development." Harvard Business School Background Note 419-045, May 2019.
  • 04 Aug 2017
  • News

CEOs who shy away from politics risk losing millennial employees and customers

  • 11 Oct 2024
  • News

40 Is the New 20 for Millennials Hitting Their Professional Stride Later in Life

  • June 2016
  • Case

The Wealthfront Generation

By: Luis Viceira and Allison Ciechanover
Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California
Citation
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Viceira, Luis M., and Allison Ciechanover. "The Wealthfront Generation." Harvard Business School Case 216-085, June 2016.
  • 06 Aug 2019
  • News

The Misunderstood $22 Trillion Market: Why Banks Have Missed The Mark On Gen-X

  • 12 Sep 2023
  • Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to figure out how to market to View Details
Keywords: by Ben Rand; Financial Services
  • 07 Aug 2013
  • News

Generation Y a tough target for marketers

  • 06 Dec 2017
  • News

Expat couples do best when they've moved for the woman's job

  • 03 Aug 2015
  • News

The Millennials: Ready To Lead Now

  • 12 Oct 2017
  • Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Entertainment & Recreation; Media & Broadcasting
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