Publications

Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation

November 1991
Article

A Process Control Methodology Applied to Manufacturing GaAs MMICs

By: Rebecca M. Henderson, Peter Moran, Scott Andrew Elliott, Neil Wylie and Jesus del Alamo

Keywords: Production; Manufacturing Industry

2010
Chapter

Developing a Case Study for Interactive Learning: Purpose, Form and Methodology

By: Faaiza Rashid

19 Oct 2010
Working Paper Summaries

The Impact of Supply Learning on Customer Demand: Model and Estimation Methodology

Keywords: by Nathan Craig, Nicole DeHoratius & Ananth Raman; Apparel & Accessories; Fashion

December 2010
Article

HCAHPS and You: Using Experience-based Methodology to Deliver Exceptional Care Experiences and Outcomes

By: Regina E. Herzlinger, Anthony DiGioia III and Kevin J. Bozic

1988
Foreword

Assessing Organizational Climates for Creativity and Innovation: Methodological Review of Large Company Audits

By: R. M. Burnside, T. M. Amabile and S. S. Gryskiewicz

Keywords: Creativity; Organizational Culture; Accounting Audits; Innovation and Invention

Article

Evaluating and Managing Tramp Shipping Lines Performances: A New Methodology Combining Balanced Scorecard and Network DEA

By: Ying-Chen Hsu, Cheng-Chi Chung, Hsuan-Shih Lee and H. David Sherman

The shipping industry is essential for the economic development of nations like Taiwan as a means delivering and receiving cargo. Shipping has been depressed since 2008 as a result of the financial crisis increasing pressure for the shipping lines to operate more... View Details

Keywords: Network Data Envelopment Analysis; Shipping Line; Centralized Approach; Cross-efficiency; Balanced Scorecard; Performance Evaluation

December 2017 (Revised November 2018)
Case

Tesla Motors (A): Financing Growth

By: Stuart C. Gilson and Sarah L. Abbott

The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details

Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States

August 1990
Article

A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites

By: D. A. Leonard-Barton

Winter 2021
Article

Making Economics More Useful: How Technological Eclecticism Could Help

By: Amar Bhidé

Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical... View Details

Keywords: Economic Methodology; Simulations; Banking; Regulation; Judgment; Economics; Banks and Banking

2020
Article

Making Economics More Useful: How Technological Eclecticism Could Help

By: Amar Bhidé

Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical utility... View Details

Keywords: Economic Methodology; Simulations; Banking; Regulation; Judgment; Economics; Policy

1997
Dissertation

Risk-based Multi-Objective Optimization for the Control of Mobile-source Air Pollution: A Framework Methodology for Analyzing Risk Transferral among Exposure, Emissions, and Economic Costs

By: Martha Heitzmann

August 2014 (Revised November 2015)
Case

Rick's Dilemma

By: Arthur I. Segel, Charles F. Wu, Siddharth Yog and Ben Eppler

In 2014, Rick is serving as a trustee for a large family trust whose principle asset is a plot of prime real estate in the Upper East Side of Manhattan. The land is currently subject to a ground lease which pays $4.6 million annually, with resets every 20 years at 4.5%... View Details

Keywords: Real Estate; New York Property; Appraisal Methods; Valuation Methodologies; Property; Finance; Real Estate Industry; New York (city, NY); United States

September 2016 (Revised February 2017)
Case

MyTime

By: Juliane Begenau and Robin Greenwood

Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the... View Details

Keywords: Customer Valuation; Discounted Cash Flow; Software; Valuation Methodologies; Subscriber Models; Financial Management; Corporate Finance; Growth and Development Strategy; Valuation; Applications and Software; Information Technology Industry; North and Central America

December 2014
Teaching Note

Rick's Dilemma

By: Arthur I Segel and Ben Eppler

This is a teaching note designed to accompany the case "Rick's Dilemma." View Details

Keywords: Land Markets; Finance; Inequality; Trusts; New York City; New York Property; Valuation Methodologies; Cap Rates; World Cities; Real Estate Industry; New York (city, NY)

May 2015
Case

Venture Republic, 2011

By: W. Carl Kester and Mayuka Yamazaki

In December 2011, the founders of Venture Republic, a Japanese developer and operator of on-line search engines for shopping and travel, faced a decison about whether or not to take the company private in a management buyout transaction just three years after an... View Details

Keywords: Management Buyout; MBO; Valuation Methodologies; Financing Decisions; Conflicts Of Interest; Governance; Japan; Search Engines; Going Private; Conflict of Interests; Internet and the Web; Valuation; Privatization; Financing and Loans; Corporate Governance; Web Services Industry; Japan