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  • January 2005 (Revised August 2006)
  • Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
Related
  • January 2011 (Revised November 2014)
  • Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
Related
  • January 2016 (Revised March 2016)
  • Case

Whither the Weather (Company): Forecasting 2016

By: Rosabeth Moss Kanter and Jonathan Cohen
CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its digital assets. This case discusses major decisions taken by Kenny starting in 2014 as he sought to... View Details
Keywords: Weather Company; IBM; Digital; Technology; David Kenny; Television; Weather Channel; Legacy Business; Mainstream; Newstream; Reorganization; Acquisitions; Transformation; Information Technology; Television Entertainment; Acquisition; Consolidation; Change; Leadership
Related
  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
Related
  • 03 May 2017
  • HBS Seminar

Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what... View Details
Keywords: by Avery Forman; Sports
  • 17 Jan 2012
  • Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

to create social media, whose audiences voluntarily gave up their privacy. Facebook, LinkedIn, and Snapchat require you to sign in, making your identity known to the platform. Users’ interests can be inferred from the interests of their... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 27 May 2009
  • First Look

First Look: May 27, 2009

O'Reilly Media, Inc., 2009 No abstract is available at this time. Purchase the book: http://www.amazon.com/exec/obidos/ASIN/0596527489/benedelmanhom-20 Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf Expertise Utilization... View Details
Keywords: Martha Lagace
  • Web

Marketing - Faculty & Research

and interactive marketing, sales management and return on marketing investment. Some of our faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and entertainment. There are several... View Details
  • Web

Podcast - Business & Environment

a career spanning over three decades at the intersection of media, business and climate, Joel also offers valuable advice for those who are looking to make impact in climate. Sam Read, Sustainable View Details
  • 28 Apr 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

your MBA experience From the first day of my MBA, my classmates knew that I loved music and wanted to explore careers in Entertainment and Media. On the professional front, I joined the Entertainment &... View Details
  • 05 Apr 2024
  • Blog Post

How I Spent my 2+2 Deferral: Zoe Bhargava

at HBS. I was excited to be returning to Twitter to work full time, yet I also had an itch to try my hand at working at a startup. After two and a half years at Twitter working on our Strategic Finance team supporting our Sports, Media,... View Details
  • 15 Feb 2024
  • Blog Post

How I Spent My 2+2 Deferral: Carol Wright

in high school and have been working on it ever since. Did 2+2 change your path or alter your post-undergraduate plans? After undergrad, I knew that the industry I wanted to enter was entertainment and View Details
  • Web

2023 Reunion Presentations - Alumni

“fail well” in ways that leave their relationships and integrity intact, facilitate learning from the experience, and position them for their next career move. Slides The Future of Entertainment, Media, and Sports Professor Anita Elberse... View Details
  • Web

Profiles - MBA

and boundary-pushing businesses. As we work together and learn from each other, I’m excited to engage with the dreams each fellow brings into this interdisciplinary cohort, and envision ever-more inspired and empowered ideas—together!.” Tech areas of interest: New... View Details
  • 01 Apr 2000
  • News

Student "Treks" Lead to Jobs and Opportunities

With interest running high in areas such as entrepreneurship, technology, new media, and the Internet, HBS student career "treks" to venues like Silicon Valley, Los Angeles, and London have become all the rage during the holiday break.... View Details
  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir Alex Ferguson is a manager who... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Entertainment & Recreation
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

“If a brand wants to create a conversation with you, the message of the brand has to be broader than just the function of the product itself,” Gupta says. “In social media, functional messages don’t work. I’m not interested in talking to... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • Web

Industry Information - Alumni

rig data, equipment marketplace, and more. + – Entertainment Billboardbiz Read the latest music industry news as it relates to everything from the growth of streaming services to the legal and management issues impacting the world of... View Details