Publications

01 Sep 2015
News

State of the Unions

A McDonald’s employee takes part in a March protest calling for unionization and higher minimum wages for fast-food workers. (© David Eulitt/TNS/ZUMA Wire) In May, thousands of McDonald’s employees swarmed the company’s Oak Brook, Illinois, headquarters to let their... View Details

Keywords: Janelle Nanos; McDonald's; Walmart

November 2022
Case

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal

In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of... View Details

September 1998
Case

McDonald's: International Expansion Strategy

By: Gary W. Loveman and Sabina M. Ciminero

James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details

Keywords: Globalized Firms and Management; Expansion; Brands and Branding; Strategy; Cross-Cultural and Cross-Border Issues; Service Industry; Food and Beverage Industry; United States; India

February 2003 (Revised November 2003)
Exercise

McDonald's: Super-Sized Troubles (B)

This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details

Keywords: Competitive Strategy; Decision Making; Retail Industry; Food and Beverage Industry

Find at Harvard

December 1980 (Revised February 1998)
Case

Burger King Corp.

By: W. Earl Sasser and David C. Rikert

Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details

Keywords: Food; System; Operations; Retail Industry; Food and Beverage Industry; United States

May 2001 (Revised November 2014)
Background Note

The Income Statement

By: David F. Hawkins and Jacob Cohen

Includes a description of the common components of the income statement. Includes examples of the income statements of Home Depot, Inc., Lucent Technology, Inc., Gap, Inc., and McDonald's Corp. and lends itself to a brief discussion regarding these companies. View Details

Keywords: Business Earnings; Financial Statements

21 Aug 2019
Video

Aban Pestonjee

Aban Pestonjee, one of Sri Lanka's most prominent entrepreneurs and the founder of Abans Group, one of the country's largest business groups, discusses the early diversification from import and retail into a... View Details

February 2003 (Revised February 2003)
Exercise

McDonald's: Super-Sized Troubles (A)

This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details

Keywords: Competitive Strategy; Decision Making; Retail Industry; Food and Beverage Industry

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by doubling its share price in less... View Details

Keywords: by Avery Forman; Food & Beverage

January 2013 (Revised April 2013)
Case

OSI in China

By: David E. Bell and Mary Shelman

OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird... View Details

Keywords: China; Corporate Strategy; Vertical Integration; Competitive Positioning; Organizational Design; Channels Of Distribution; Agribusiness; Agriculture and Agribusiness Industry; China

June 2013 (Revised September 2015)
Case

Procter & Gamble

By: Jay W. Lorsch and Kathleen Durante

On July 12, 2012, Bill Ackman's Pershing Square Capital Management announced publicly that it had purchased about $2 billion of Procter and Gamble (P&G) stock. Shares in the company closed up 3.75% the day the disclosure was made public. Ackman told the New York... View Details

Keywords: Ackman; P＆G; Pershing Square Capital Managment; Disruption; Management Succession; Crisis Management; Acquisition; Consumer Products Industry; Financial Services Industry