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Show Results For
- All HBS Web
(3,219)
- People (7)
- News (795)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (841)
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- 01 Sep 2008
- News
Kenny Appointed Chief Marketing Officer
Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 19 Aug 2010
- News
Marketing Analysis Tools for Managers
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the... View Details
- 10 Oct 2022
- News
How to Get Empathetic Marketing Right
- 03 Sep 2020
- News
Marketing in the Age of Resistance
- 12 Jul 2018
- News
In the Market for Environmental Change
responsible investing or social responsibility in all corporate affairs. That now lives under the rubric ESG-- Environment, Society, and Governance. “What we've seen in the financial community is, on the investment side, a growing... View Details
- 11 Dec 2014
- News
Defining the field of cause-related marketing
After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014) View Details
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
expand their impact by helping them devise a marketing strategy and securing pro-bono PR services through our networks.” By working with MESO, Lin says Community Partners is able to support their mission to... View Details
Keywords: Margie Kelley
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 25 Apr 2014
- News
Keeping an iron grip on Nigeria's financial markets
Arunma Oteh (MBA 1990) has been leading the transformation of Nigeria's capital markets, improving their integrity and regulatory framework, since becoming director-general of the country's Security and Exchange Commission in 2010. "Capital View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details
- 01 Sep 2023
- News
Action Plan: In Context
into an enormous market opportunity for multinational corporations. “There were a lot of Chinese who felt like they needed to improve their knowledge and confidence of how to behave in these different scenarios,” Ho recalls. Ho developed... View Details
- 24 Aug 2021
- News
What We Still Need to Learn about AI in Marketing — and Beyond
- 01 Mar 2003
- News
All in a Day's Work
through a day on the job to find out: Mardie Oakes, an HBS Service Leadership Fellow at Boston Community Capital, a community development financial institution, and Paul Sternhell, an entry-level manager at... View Details
- 01 Sep 2020
- News
Turning Point: Change, Stat
school started with the professor advising, “Don’t be that doctor that tries new things out. Let it be on the market for at least five years before you start prescribing it.” COVID broke through all of that. We sent over 2,000 low-oxygen... View Details
- 01 Dec 2011
- News
Ticktock
planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details
- 26 Jun 2014
- News