Market Share - Publications - Faculty & Research

27 Mar 2014
News

From Marx to Marketing

being published in the journal of a leading Russian university. He is writing a book on a system he has developed that he calls Establishing and Sustaining Effective Managerial Interaction. And he shares his business experience and wisdom... View Details

25 Nov 2013
News

Does successful viral marketing lead to a successful product?

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

CEO and cofounder, Saeju Jeong, accepted the award and shared the company’s success story during the online “fireside chat” organized and cohosted by HBSANC board member and dinner chair Ben Dubin (MBA 1997) and HBSANC president and board... View Details

Keywords: Margie Kelley

05 Oct 2014
News

SEC’s new rules give US money market funds a floating feeling

14 Oct 2019
News

Having more female leaders may boost companies’ share price performance, Credit Suisse says

24 Apr 2014
News

Unlocking mobile money in emerging markets

might wish to follow her lead? “Things generally take a lot longer to implement, and you need to build certain cultural factors into your business plan and understand how best to manage those. Patience and persistence are must-haves. Find good local partners who View Details

15 Apr 2015
News

Starbucks Is Serving Up Full Foam in a Frothy Market

09 Dec 2010
News

Driving the Market for Big-Rig Engines

Keywords: Machinery Manufacturing; Manufacturing

30 May 2025
News

Galas in NYC and Mexico City; NFL Coach Shares Leadership Insights in Charlotte

which featured Professor Christina Wallace, Senior Lecturer in Business Administration at HBS, who shared insights from her best-selling book, The Portfolio Life. This is the third such gala, launched in 2023 by HBS Club of Mexico... View Details

Keywords: Margie Kelley

12 Mar 2020
News

A proposal to cap provider prices and price growth in the commercial health-care market

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

25 Aug 2022
News

Action Plan: Fired Up

indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand