Market Power - Publications - Faculty & Research

27 Mar 2014
News

From Marx to Marketing

groundbreaking research project was the impetus that would bring a steady stream of professors, managers, and other participants from Russia and Eastern Europe to HBS. "At HBS," Vlachoutsicos recalls, "the perception was that Soviet power... View Details

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

15 Apr 2017
News

Bringing Markets to Myanmar

whatever new government coalition might be in place in March 2016. Then he looked at me and said, the real power is not here. It's with Minister number five. Morrell: David, tell me about the meeting with Minister number five. What did... View Details

Keywords: National Security and International Affairs; Government

19 Aug 2014
News

What exactly is the Market Basket board doing?

12 Jan 2017
News

Donald Trump just used his presidential power to advertise L.L. Bean

01 Sep 2008
News

Is Market Capitalism Headed for Trouble?

In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 2014
News

Is The Invisible Hand Of The Market Choking Democracy?

24 Jan 2011
News

Harvard Business School Introduces Program to Help Realize Opportunities in Emerging Markets

21 Nov 2017
News

Alumni Peer into the Future of Energy

Their answers suggest that clean power will take off over the next decade or so, but hydrocarbon fuels will remain dominant. The E & E Club teamed up with the Business and Environment Initiative (BEI) to host the receptions—one in New... View Details

Keywords: Margie Kelley; solar power; wind power

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details

24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

creating marketing efficiencies. Although the digital revolution promised to democratize content production and distribution, the reality is that blockbuster strategies are more applicable and entrenched than ever before. Citing companies... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

27 Jan 2011
News

Dancing elephants

25 Aug 2022
News

Action Plan: Fired Up

recognize the power of food and entertaining as a cultural trend.” Listen and learn. “The pandemic paused our live outreach events and created uncertainty about how we’d stay connected and relevant to consumers. Then a customer posted a... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand