Market Opportunities - Publications - Faculty & Research

01 Jul 2021
News

Three Powerful Marketing Trends Born In Lockdown

01 Jun 2009
News

The Maestro and the Market

divided. Some felt sure that Adrià should be doing more to cash in on his name; others said he would destroy what he has worked so hard to build. In December, students had the opportunity to hear from the man himself when Adrià visited... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

14 Mar 2013
News

The Stock Market and the Economy's Apparent Disconnect

11 Jul 2012
News

In China, big opportunities for investors, if mutual funds can find a way in

02 Jul 2019
News

WeWork: the ‘hypothetical’ company at the heart of the property market

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

half-course format will play a more prominent role in the elective curriculum in the future because it gives students an opportunity to sample more instructors and ideas,” says Tom Eisenmann, the William J. Abernathy Professor of Business... View Details

Keywords: curriculum

03 Apr 2018
News

Taking Frontier Markets to the Next Level

there's often a benefit to being in on the ground floor in some of these markets, where you can seize early opportunities before other players have come in. And the third is often an impact story. “Investors and companies in these View Details

29 Jul 2013
News

Opening New Markets for Black South African Winemakers

wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details

Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

07 Jan 2015
News

Applying a marketing perspective to the tech world

HBS has helped fellowship recipient Nisha Phatak (MBA 2015) see the variety of opportunities in the technology industry. (Published January 2015) View Details

24 Apr 2014
News

A wild ride from adventure travel to social media marketing

When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop... View Details

27 Feb 2019
News

The Hidden Cost of a Product Recall

06 Dec 2021
News

Action Plan: Whole Sale

phenomenon that retailers have also seen in categories such as home and fashion, but beauty’s more accessible price point makes it a natural space for retailers to experiment with the hybrid shopping model. The everyday presence of beauty products in a consumer’s life... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Sep 2020
News

Action Plan: Finding Fluency

Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services