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      • Faculty Publications  (659)

      Market DesignRemove Market Design →

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      • January 2025
      • Case

      Driving Efficiency and Sustainability at P&G China

      By: Feng Zhu, Philip Kuai and Billy Chan
      P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details
      Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China
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      Zhu, Feng, Philip Kuai, and Billy Chan. "Driving Efficiency and Sustainability at P&G China." Harvard Business School Case 625-077, January 2025.
      • January 2025
      • Case

      Apax Partners: Deciding Whether to Bid for Trader Corp.

      By: Benjamin C. Esty and Edward A. Meyer
      Apax Partners’ investment committee was scheduled to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made... View Details
      Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Investment; Risk and Uncertainty; Advertising Industry; Auto Industry; Information Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
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      Esty, Benjamin C., and Edward A. Meyer. "Apax Partners: Deciding Whether to Bid for Trader Corp." Harvard Business School Case 225-032, January 2025.
      • 2025
      • Working Paper

      Combining Complements: Theory and Evidence from Cancer Treatment Innovation

      By: Rebekah Dix and Todd A. Lensman
      Innovations often combine several components to achieve outcomes greater than the “sum of the parts.” We argue that such combination innovations can introduce an understudied inefficiency—a positive market expansion externality that benefits the owners of the... View Details
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      Dix, Rebekah, and Todd A. Lensman. "Combining Complements: Theory and Evidence from Cancer Treatment Innovation." Working Paper, January 2025.
      • January 2025 (Revised April 2025)
      • Case

      Mercado Libre: The Best Is Yet to Come

      By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal
      In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details
      Keywords: Entrepreneurship; Multinational Firms and Management; Recruitment; Compensation and Benefits; Innovation Leadership; Innovation Strategy; Leadership Style; Business or Company Management; Management Practices and Processes; Management Succession; E-commerce; Emerging Markets; Distribution; Logistics; Organizational Culture; Organizational Design; Business Strategy; Competition; Growth and Development Strategy; Corporate Strategy; Technology Industry; Financial Services Industry; Retail Industry; Latin America; Mexico; Brazil; Argentina
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      Palepu, Krishna G., Fernando Fragueiro, Carla Larangeira, and Mariana Cal. "Mercado Libre: The Best Is Yet to Come." Harvard Business School Case 325-065, January 2025. (Revised April 2025.)
      • December 2024 (Revised July 2025)
      • Case

      Arcor Group: Navigating Agribusiness Challenges in Argentina

      By: Alberto Cavallo, Jenyfeer Martinez Buitrago and Mariana Cal
      In 2016, Arcor Group, Argentina's leading food company, faced a pivotal decision regarding its newly formed Agribusiness division. CEO Luis Alejandro Pagani and Modesto Magadán, General Manager of the Agribusiness division, evaluated whether to increase investments in... View Details
      Keywords: Factories, Labs, and Plants; Market Entry and Exit; Production; Business Strategy; Growth and Development Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Argentina
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      Cavallo, Alberto, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcor Group: Navigating Agribusiness Challenges in Argentina." Harvard Business School Case 725-022, December 2024. (Revised July 2025.)
      • 2024
      • Working Paper

      Displacement or Complementarity? The Labor Market Impact of Generative AI

      By: Wilbur Xinyuan Chen, Suraj Srinivasan and Saleh Zakerinia
      Generative AI is poised to reshape the labor market, affecting cognitive and white-collar occupations in ways distinct from past technological revolutions. This study examines whether generative AI displaces workers or augments their jobs by analyzing labor demand and... View Details
      Keywords: Generative Ai; Labor Market; Automation And Augmentation; Labor; AI and Machine Learning; Competency and Skills
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      Chen, Wilbur Xinyuan, Suraj Srinivasan, and Saleh Zakerinia. "Displacement or Complementarity? The Labor Market Impact of Generative AI." Harvard Business School Working Paper, No. 25-039, December 2024.
      • December 2024
      • Article

      Respect for Improvements and Comparative Statics in Matching Markets

      By: Scott Duke Kominers
      One of the oldest results in the theory of two-sided matching is the entry comparative static, which shows that under the Gale–Shapley deferred acceptance algorithm, adding a new agent to one side of the market makes all the agents on the other side weakly... View Details
      Keywords: Market Entry and Exit; Marketplace Matching; Mathematical Methods; Market Design
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      Kominers, Scott Duke. "Respect for Improvements and Comparative Statics in Matching Markets." Journal of Mechanism and Institution Design 9, no. 1 (December 2024): 83–104.
      • 2024
      • Contribution

      Work

      By: Nien-hê Hsieh and Julie L. Rose
      This chapter has two aims. First, in light of the continued dominance of market capitalism, one aim of the chapter is to examine contemporary approaches to traditional concerns about the impact of market capitalism on the manner in which work is carried out. By the... View Details
      Keywords: Organizational Design; Employees; Labor
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      Hsieh, Nien-hê, and Julie L. Rose. "Work." Contribution to Chap. 69 Routledge Companion to Social and Political Philosophy. Second Edition edited by Gerald F. Gaus, Fred D'Agostino, and Ryan Muldoon, 786–797. London: Routledge, 2025.
      • October 2024 (Revised July 2025)
      • Case

      Lanco Medical Group: Fostering Happiness for Growth

      By: Susanna Gallani, Jenyfeer Martínez Buitrago and Katherine Sonnefeldt
      This case describes how Lanco Medical Group, a fast-growing pharmaceutical distributor serving Latin America, approached the design of their employee benefits and incentives program. After learning about gaps between what leadership believed motivated employees and... View Details
      Keywords: Fairness; Compensation and Benefits; Retention; Growth Management; Motivation and Incentives; Expansion; Pharmaceutical Industry; Latin America
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      Gallani, Susanna, Jenyfeer Martínez Buitrago, and Katherine Sonnefeldt. "Lanco Medical Group: Fostering Happiness for Growth." Harvard Business School Case 125-062, October 2024. (Revised July 2025.)
      • October 2024
      • Module Note

      Purpose of the Firm

      By: Debora L. Spar and Julia M. Comeau
      Purpose of the Firm (PoF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world”—that is, to address a significant societal problem as a commercial... View Details
      Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; Leadership
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      Spar, Debora L., and Julia M. Comeau. "Purpose of the Firm." Harvard Business School Module Note 325-035, October 2024.
      • October 2024
      • Background Note

      The Semiconductor Industry

      By: Andy Wu, Steve Blank and Matt Higgins
      The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details
      Keywords: Strategy; Supply Chain; Product Design; Customer Value and Value Chain; Manufacturing Industry; Technology Industry; Semiconductor Industry; United States; China; Taiwan
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      Wu, Andy, Steve Blank, and Matt Higgins. "The Semiconductor Industry." Harvard Business School Background Note 725-398, October 2024.
      • Fall, 2024
      • Article

      Sixty Years of the Voting Rights Act: Progress and Pitfalls

      By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
      We review the literature on the effects of the 1965 Voting Rights Act (VRA), which removed formal restrictions to Black political participation. After a brief description of racial discrimination suffered by Black Americans since Reconstruction, we introduce the goals... View Details
      Keywords: Prejudice and Bias; Equality and Inequality; Race; Political Elections; Voting; Policy; Outcome or Result; Government Legislation
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      Bernini, Andrea, Giovanni Facchini, Marco Tabellini, and Cecilia Testa. "Sixty Years of the Voting Rights Act: Progress and Pitfalls." Oxford Review of Economic Policy 40, no. 3 (Fall, 2024): 486–497.
      • September 2024
      • Case

      Faena: Magic in Mid-Miami Beach

      By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page
      The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

      This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the... View Details
      Keywords: Development; Real Estate; Hotels; Luxury; Urban Development; Sustainable Cities; Design; Markets; Transformation; Cost vs Benefits; Economic Growth; Private Sector; Public Sector; Economic Slowdown and Stagnation; Cultural Entrepreneurship; Financial Strategy; Investment Return; Geographic Location; Urban Scope; Corporate Accountability; Collaborative Innovation and Invention; Business and Community Relations; Business and Government Relations; Opportunities; Culture; Value Creation; Real Estate Industry; Entertainment and Recreation Industry; Florida; Miami; Argentina; Buenos Aires
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      Greenwood, Robin, Denise Han, Dave Habeeb, and Ruth Page. "Faena: Magic in Mid-Miami Beach." Harvard Business School Multimedia/Video Case 225-701, September 2024.
      • September 2024
      • Supplement

      National Public Broadcasting (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Media and Broadcasting Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
      • September 2024
      • Supplement

      Revenue Solutions, LLC (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
      • September 2024 (Revised January 2025)
      • Exercise

      Building an AI First Snack Company: A Hands-on Generative AI Exercise

      By: Iavor I. Bojinov
      Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
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      Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
      • September–October 2024
      • Article

      How AI Can Power Brand Management

      By: Julian De Freitas and Elie Ofek
      Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
      Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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      De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
      • August 2024
      • Case

      Zipline: Expanding the World's Largest Autonomous Drone Delivery Network

      By: Tarun Khanna and George Gonzalez
      Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Business Model; Rwanda; Ghana; United States
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      Khanna, Tarun, and George Gonzalez. "Zipline: Expanding the World's Largest Autonomous Drone Delivery Network." Harvard Business School Case 725-381, August 2024.
      • 2024
      • Working Paper

      Primary Capital Market Transactions and Index Funds

      By: Marco Sammon and Chris Murray
      We document the effects of mechanical buying by CRSP-index-tracking funds on post-IPO returns and IPO deal structure. Leveraging a difference-in-differences-style design built on a 2017 CRSP rule change, we find that expected index fund demand leads fast track IPOs to... View Details
      Keywords: Investment Funds; Initial Public Offering; Investment Return; Price; Market Transactions; Financial Markets
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      Sammon, Marco, and Chris Murray. "Primary Capital Market Transactions and Index Funds." Working Paper, August 2024.
      • July 2024
      • Case

      Wizards of the Coast and Magic: The Rebounding

      By: Boris Groysberg and Tom Quinn
      This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
      Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
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      Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.
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