Manufacturing Strategy - Publications - Faculty & Research - Harvard Business School

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December 2020 (Revised March 2021)
Case

Made In Space, Expectations Management, and the Business of In-Space Manufacturing

By: Matthew C. Weinzierl and Mehak Sarang

After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained... View Details

Keywords: Aerospace; Space; Space Economy; 3D Printing; Manufacturing; Public-private Partnership; Partners and Partnerships; Strategy; Business and Government Relations; Manufacturing Industry; Manufacturing Industry

28 Mar 2011
Research & Ideas

Why Manufacturing Matters

manufacturing capabilities. Thompson: You talk about China having a national strategy for economic development. Does the United States need one? Shih: One of the issues in developing a national economic... View Details

Keywords: by Roger Thompson; Manufacturing

03 Oct 2011
Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details

Keywords: by Michael Blanding; Manufacturing

December 1990 (Revised December 1993)
Case

Australian Paper Manufacturers (A)

By: David M. Upton and Joshua D. Margolis

Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details

Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia

December 1990 (Revised December 1993)
Supplement

Australian Paper Manufacturers (B)

By: David M. Upton and Joshua D. Margolis

Describes events that occur after the decision point in Australian Paper Manufacturers (A). With these facts and more detailed market projections, this case intensifies the long-term financial, strategic, and ethical decisions confronting the invader. View Details

Keywords: Forecasting and Prediction; Finance; Strategy; Ethics; Pulp and Paper Industry; Australia

May 1987 (Revised June 1987)
Background Note

Note on Manufacturing Resource Planning (MRP II)

By: David A. Garvin

Describes Manufacturing Resource Planning (MRP II), a production technique designed to couple business and financial plans with manufacturing plans. It is an important tool for aligning manufacturing with a company's overall strategy and goals. Describes MRPII,... View Details

Keywords: Design; Finance; Surveys; Goals and Objectives; Resource Allocation; Production; Mission and Purpose; Strategic Planning; Business Strategy

summer 1993
Article

Manufacturing Strategic Planning

By: David A. Garvin

Keywords: Strategy; Planning

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June 1982 (Revised May 1995)
Case

Ellis Manufacturing Co.

By: Roy D. Shapiro

Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details

Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry

June 2006
Case

Vignette: Bombay Tyre Manufacturing Ltd.

By: G. Felda Hardymon and Ann Leamon

Presents a U.S.-based investor who had taken a minority position in a publicly owned manufacturer in India. The company's controller is not performing and the stock price is suffering because of delayed and disappointing results. Removing the controller, however, is... View Details

Keywords: Investment; Equity; Foreign Direct Investment; Financial Management; Investment Activism; Business Strategy; Growth and Development Strategy

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December 1991 (Revised October 1998)
Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West

Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details

Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry

March 2016
Article

Highway to Success: The Impact of the Golden Quadrilateral Project for the Location and Performance of Indian Manufacturing

By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr

We investigate the impact of the Golden Quadrilateral (GQ) highway project on the Indian organized manufacturing sector using enterprise data. The GQ project upgraded the quality and width of 5,846 km of roads in India. We use a difference-in-difference estimation... View Details

Keywords: Highways; Roads; India; Development; Manufacturing; Density; Rent; Infrastructure; Manufacturing Industry; India

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January 2009 (Revised October 2012)
Case

Semiconductor Manufacturing International Corporation: 'Reverse BOT'

Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details

Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China

February 1986 (Revised November 1989)
Case

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)

By: David A. Garvin

Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio... View Details

Keywords: Factories, Labs, and Plants; Product; Production; Strategy; Restructuring; Geographic Location; Manufacturing Industry; Ohio

December 1986 (Revised December 1987)
Case

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine

Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details

Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry

September 2004 (Revised September 2006)
Case

Harley-Davidson, Inc.: Motorcycle Manufacturer or Financing Company?

Harley-Davidson manufactures and sells motorcycles. It also provides financing for retail purchases and dealer stock. Although Harley's performance has been very strong, analysts and the press have questioned its use of a special-purpose entity to sell securities... View Details

Keywords: Business Model; Business or Company Management; Corporate Disclosure; Financial Strategy; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

December 2014
Article

Location Strategies for Agglomeration Economies

By: Juan Alcácer and Wilbur Chung

Geographically concentrated industry activity creates pools of skilled labor and specialized suppliers, and increases opportunities for knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of... View Details

Keywords: Location Strategies; Location Choices; Agglomeration Economies; Strategy; Value Creation; Geographic Location; Industry Clusters; Microeconomics; Manufacturing Industry; United States

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2012
Book

Producing Prosperity: Why America Needs a Manufacturing Renaissance

By: Gary P. Pisano and Willy Shih

For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details

Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States

March 1997 (Revised December 1999)
Case

Alden Products, Inc.--European Manufacturing

By: Robert H. Hayes

The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded... View Details

Keywords: Production; Growth Management; Factories, Labs, and Plants; Strategic Planning; Performance Capacity; Business Strategy; Netherlands; Europe

March 2011
Case

Semiconductor Manufacturing International Company in 2011

By: Willy Shih and Jia Cheng

When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details

Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China

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