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      Managing PerformanceRemove Managing Performance →

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      • January 2025 (Revised March 2025)
      • Case

      Thomas Müller: Mr. Bayern Munich

      By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott
      In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details
      Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; "Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany
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      Groysberg, Boris, Sascha L. Schmidt, Alexander Liebhart, and Sarah Abbott. "Thomas Müller: Mr. Bayern Munich." Harvard Business School Case 425-031, January 2025. (Revised March 2025.)
      • January 2025 (Revised February 2025)
      • Technical Note

      Skills-First Talent Management Onboarding, Development, and Performance Management

      By: Boris Groysberg, James Barnett, Robin Abrahams and Katherine Connolly Baden
      The second in a series of notes on how organizations manage skills-first talent-management chains, covering onboarding, development, and performance management. Onboarding included the practices, programs, and policies used by an organization to facilitate new employee... View Details
      Keywords: Talent and Talent Management; Employee Relationship Management; Management Systems; Performance; Personal Development and Career
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      Groysberg, Boris, James Barnett, Robin Abrahams, and Katherine Connolly Baden. "Skills-First Talent Management Onboarding, Development, and Performance Management." Harvard Business School Technical Note 425-020, January 2025. (Revised February 2025.)
      • 2025
      • Working Paper

      Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

      By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna
      This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
      Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India
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      Cole, Shawn, Grady Killeen, Tomoko Harigaya, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Harvard Business School Working Paper, No. 25-035, January 2025.
      • January 2025
      • Case

      Moderna: Democratizing Artificial Intelligence

      By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber
      The case study examines Moderna's journey in democratizing artificial intelligence (AI), particularly generative AI, across its workforce. It details the company's "digital-first, AI-focused" approach, including the rollout of OpenAI's ChatGPT Enterprise to all... View Details
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      Bojinov, Iavor I., Karim R. Lakhani, Annika Hildebrandt, and James Weber. "Moderna: Democratizing Artificial Intelligence." Harvard Business School Case 625-070, January 2025.
      • January 2025
      • Technical Note

      Skills-First Talent Management: Hiring

      By: Boris Groysberg, Tom Quinn, Robin Abrahams and Katherine Connolly Baden
      The first in a series of notes on how organizations manage skills-first talent-management chains, covering recruiting: the process of creating a job description, publicizing the job and attracting applicants, and assessing candidates. Other notes in this series include... View Details
      Keywords: Talent and Talent Management; Recruitment; Selection and Staffing; Jobs and Positions
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      Groysberg, Boris, Tom Quinn, Robin Abrahams, and Katherine Connolly Baden. "Skills-First Talent Management: Hiring." Harvard Business School Technical Note 425-019, January 2025.
      • January 2025
      • Teaching Note

      Vytal: Packaging-as-a-Service

      By: George Serafeim, Michael W. Toffel and Stacy Straaberg
      Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
      Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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      Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
      • January 2025 (Revised April 2025)
      • Case

      Blue Frontier: Disrupting Air Conditioning

      By: Rosabeth Moss Kanter and Jacob A. Small
      Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details
      Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Blue Frontier: Disrupting Air Conditioning." Harvard Business School Case 325-088, January 2025. (Revised April 2025.)
      • January 2025
      • Case

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)

      By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
      Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.

      Abstract: Florian Hillen, co-founder... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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      Neeley, Tsedal, Levi Stroud, Ruth Page, and Dave Habeeb. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)." Harvard Business School Multimedia/Video Case 425-720, January 2025.
      • January 2025
      • Supplement

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)

      By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
      Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.

      Abstract: Florian Hillen, co-founder... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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      Neeley, Tsedal, Levi Stroud, Ruth Page, and Dave Habeeb. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)." Harvard Business School Multimedia/Video Supplement 425-721, January 2025.
      • December 2024
      • Case

      Yum China: People First

      By: David E. Bell, Shu Lin and Nancy Dai
      Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC’s milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This expansion was... View Details
      Keywords: Growth and Development Strategy; Franchise Ownership; Performance Efficiency; Expansion; Employees; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
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      Bell, David E., Shu Lin, and Nancy Dai. "Yum China: People First." Harvard Business School Case 525-038, December 2024.
      • December 2024
      • Case

      Enerjisa Üretim: The Digital Era of Electricity Generation

      By: Prithwiraj Choudhury and Sadika El Hariri
      Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018,... View Details
      Keywords: Private Sector; Performance Improvement; Renewable Energy; Growth and Development Strategy; Business Units; Partners and Partnerships; Leadership; Energy Industry; Utilities Industry; Turkey
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      Choudhury, Prithwiraj, and Sadika El Hariri. "Enerjisa Üretim: The Digital Era of Electricity Generation." Harvard Business School Case 625-022, December 2024.
      • November 2024
      • Case

      Meghna Modi at Revlon India: Leading with a Bold Purpose

      By: Aiyesha Dey, Sarah Mehta and Sarah Sasso
      This case is about Meghna Modi, the head of struggling cosmetics company Revlon India, as she tries to both turn the company around and implement her personal purpose at work. Influenced by her own life struggles, Modi feels compelled to empower her frontline... View Details
      Keywords: Leadership; Business or Company Management; Performance; Personal Development and Career; Gender; Insolvency and Bankruptcy; Power and Influence; Beauty and Cosmetics Industry; Asia; India; Delhi
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      Dey, Aiyesha, Sarah Mehta, and Sarah Sasso. "Meghna Modi at Revlon India: Leading with a Bold Purpose." Harvard Business School Case 125-019, November 2024.
      • 2024
      • Working Paper

      Scaling Core Earnings Measurement with Large Language Models

      By: Matthew Shaffer and Charles CY Wang
      We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details
      Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics
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      Shaffer, Matthew, and Charles CY Wang. "Scaling Core Earnings Measurement with Large Language Models." Working Paper, November 2024.
      • 2024
      • Working Paper

      Hidden Risk

      By: Daniel Barth, Phillip Monin, Emil Siriwardane and Adi Sunderam
      Since 2013, large U.S. hedge fund advisers have been required to report risk exposures in their regulatory filings. Using these data, we first establish that managers’ perceptions of risk contain useful information that is not embedded in fund returns. Investor flows... View Details
      Keywords: Corporate Disclosure; Investment Funds; Risk and Uncertainty; Investment Return; Communication Strategy; Financial Services Industry
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      Barth, Daniel, Phillip Monin, Emil Siriwardane, and Adi Sunderam. "Hidden Risk." Working Paper, November 2024.
      • November 5, 2024
      • Article

      The International Empirics of Management

      By: Daniela Scur, Scott Ohlmacher, John Van Reenen, Morten Bennedsen, Nick Bloom, Ali Choudhary, Lucia Foster, Jesse Groenewegen, Arti Grover, Sjoerd Hardeman, Leonardo Iacovone, Ryo Kambayashi, Marie-Christine Laible, Renata Lemos, Hongbin Li, Andrea Linarello, Mika Maliranta, Denis Medvedev, Charlotte Meng, John Miles Touya, Natalia Mandirola, Roope Ohlsbom, Atsushi Ohyama, Megha Patnaik, Mariana Pereira-López, Raffaella Sadun, Tatsuro Senga, Franklin Qian and Florian Zimmermann
      A country’s national income broadly depends on the quantity and quality of workers and capital. But how well these factors are managed within and between firms may be a key determinant of a country’s productivity and its GDP. Although social scientists have long... View Details
      Keywords: Performance Productivity; Economy; Management Practices and Processes
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      Scur, Daniela, Scott Ohlmacher, John Van Reenen, Morten Bennedsen, Nick Bloom, Ali Choudhary, Lucia Foster, Jesse Groenewegen, Arti Grover, Sjoerd Hardeman, Leonardo Iacovone, Ryo Kambayashi, Marie-Christine Laible, Renata Lemos, Hongbin Li, Andrea Linarello, Mika Maliranta, Denis Medvedev, Charlotte Meng, John Miles Touya, Natalia Mandirola, Roope Ohlsbom, Atsushi Ohyama, Megha Patnaik, Mariana Pereira-López, Raffaella Sadun, Tatsuro Senga, Franklin Qian, and Florian Zimmermann. "The International Empirics of Management." Proceedings of the National Academy of Sciences 121, no. 45 (November 5, 2024).
      • October 2024
      • Supplement

      Hakluyt: from Corporate Intelligence to Trusted Advisors (B)

      By: Joseph B. Fuller and Lena Duchene
      This case is a continuation of an earlier study chronicling Hakluyt & Company (Hakluyt)’s transformation from an obscure boutique to a global corporate advisory firm with an outsized reputation. In August 2024, the firm faced a pivotal moment as managing partner Varun... View Details
      Keywords: Business Growth and Maturation; Business Model; Talent and Talent Management; Capital Structure; Cash Flow; Corporate Finance; Equity; Stock Shares; Corporate Governance; Business History; Compensation and Benefits; Recruitment; Leadership Style; Growth Management; Management Succession; Management Teams; Organizational Culture; Performance Evaluation; Networks; Partners and Partnerships; Business Strategy; Competitive Advantage; Consulting Industry; Europe; United Kingdom; England; London
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      Fuller, Joseph B., and Lena Duchene. "Hakluyt: from Corporate Intelligence to Trusted Advisors (B)." Harvard Business School Supplement 825-087, October 2024.
      • 2025
      • Working Paper

      Generative AI and the Nature of Work

      By: Manuel Hoffmann, Sam Boysel, Frank Nagle, Sida Peng and Kevin Xu
      Recent advances in artificial intelligence (AI) technology demonstrate a considerable potential to complement human capital intensive activities. While an emerging literature documents wide-ranging productivity effects of AI, relatively little attention has been paid... View Details
      Keywords: Generative Ai; Digital Work; Open Source Software; Knowledge Economy; AI and Machine Learning; Open Source Distribution; Organizational Structure; Performance Productivity; Labor
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      Hoffmann, Manuel, Sam Boysel, Frank Nagle, Sida Peng, and Kevin Xu. "Generative AI and the Nature of Work." Harvard Business School Working Paper, No. 25-021, October 2024. (Revised April 2025.)
      • October 2024
      • Case

      Estímulo: Blended Finance in Brazil

      By: Vikram S. Gandhi, James Barnett, Maxim Pike Harrell and Marina Osborn
      In December 2022, Estímulo—a Brazilian impact investment fund supporting small businesses—found itself at a crossroads. The fund was established in 2020 to provide emergency relief through accessible credit and financial education. When low default rates from borrowers... View Details
      Keywords: Credit; Financial Management; Financing and Loans; Investment; Social Enterprise; Business Model; Financial Services Industry; Brazil; South America; Latin America
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      Gandhi, Vikram S., James Barnett, Maxim Pike Harrell, and Marina Osborn. "Estímulo: Blended Finance in Brazil." Harvard Business School Case 325-016, October 2024.
      • October 2024
      • Article

      How to Use Sales Assessments

      By: Frank V. Cespedes
      Judging a person’s fit for a sales job is complex, and research shows that managers greatly overrate their ability to predict someone’s performance on the basis of interviews. Hence, using assessments is a growing trend in sales hiring and training. This article... View Details
      Keywords: Forecasting and Prediction; Performance Evaluation; Sales
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      Cespedes, Frank V. "How to Use Sales Assessments." Top Sales Magazine (October 2024), 10–11.
      • September 24, 2024
      • Article

      4 Steps That Can Optimize Your Sales Process

      By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
      Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details
      Keywords: Sales; Customer Satisfaction; Growth and Development Strategy; Competitive Advantage
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      Cespedes, Frank V., Scott Peterson, and Daniel Weinfurter. "4 Steps That Can Optimize Your Sales Process." Harvard Business Review (website) (September 24, 2024).
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