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October 1992 (Revised June 1994)
Case

American Airlines, Inc.: Proposal for a Three-Class Transcon Service

American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States

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February 2007 (Revised July 2009)
Case

Leadership at WildChina (A)

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details

Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing

June 2021
Case

Linda Oubré at Whittier College

By: Debora L. Spar and Haley P. Brown

The case follows President Linda Oubré (HBS MBA Class of 1984) as she seeks to move Whittier College towards a more diverse, equitable, and inclusive campus.
In 2020, the student body of Whittier, a private liberal arts college in Los Angeles County,... View Details

Keywords: Race And Ethnicity; Women And Leadership; Education; Higher Education; Diversity; Race; Leadership; Change Management; United States; California; Los Angeles

2023
Working Paper

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

By: Mengxia Zhang and Isamar Troncoso

3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details

Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry

April 2017
Article

The Effectiveness of U.S. Energy Efficiency Building Labels

By: Omar Isaac Asensio and Magali A Delmas

Information programs are promising strategies to encourage investments in energy efficiency in commercial buildings. However, the realized effectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly... View Details

Keywords: Energy Conservation; Green Building; Energy Policy

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November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

June 2021
Supplement

Linda Oubré at Whittier College (B)

By: Debora L. Spar and Haley P. Brown

The case follows President Linda Oubré (HBS MBA Class of 1984) as she seeks to move Whittier College towards a more diverse, equitable, and inclusive campus.
In 2020, the student body of Whittier, a private liberal arts college in Los Angeles County, California,... View Details

Keywords: Women And Leadership; Racial Disparity; Higher Education; Education; Diversity; Race; Change Management; Gender; Los Angeles; California; United States

June 2021
Supplement

Linda Oubré at Whittier College (C)

By: Debora L. Spar and Haley P. Brown

The case follows President Linda Oubré (HBS MBA Class of 1984) as she seeks to move Whittier College towards a more diverse, equitable, and inclusive campus.
In 2020, the student body of Whittier, a private liberal arts college in Los Angeles County, California,... View Details

Keywords: Women And Leadership; Racial Disparity; Higher Education; Education; Diversity; Race; Change Management; Gender; Los Angeles; California; United States

September 2009 (Revised September 2012)
Case

United Way

By: Allen S. Grossman and Cathy Ross

After United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Bulk, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best... View Details

Keywords: Investment Funds; Business or Company Management; Problems and Challenges; Civil Society or Community; Social Issues; Alignment; Los Angeles

2014
Teaching Note

Meizhou Dongpo Restaurant Group (TN)

By: F. Warren McFarlan, Weiku Wu and Jia Guo

Since the establishment of the first Meizhou Dongpo Restaurant in Beijing in 1996, Wang Gang and his wife Liang Di have opened more than 100 chain restaurants in China and foreign countries, and set up the group headquarters, logistics center, R&D center and central... View Details

Keywords: Internationalization; Management; Standardization; Strategy; China; Restaurants; China

September 2024
Case

Open Door Legal: Universal Legal Access

By: Brian Trelstad, Taylor Greenthal and Sarah Mehta

This case is about Open Door Legal (ODL), a San Francisco-based civil legal aid nonprofit. CEO Adrian Tirtanadi founded the organization in 2012 with a mission to achieve universal access to legal representation for all city residents. By 2024, ODL had opened four... View Details

Keywords: Social Entrepreneurship; Law; Growth Management; Nonprofit Organizations; Civil Society or Community; Business Model; Expansion; Legal Services Industry; United States; California; Los Angeles; San Francisco

November 2021 (Revised November 2023)
Case

Hitting Home: Amazon and Mary's Place

By: Paul M. Healy, Debora L. Spar and Amy Klopfenstein

In 2020, Amazon, the $386 billion online retail behemoth, built an eight-story shelter for women and families experiencing homelessness on its expanding headquarters in Seattle, Washington. The shelter, operated in partnership with a non-profit organization known as... View Details

Keywords: Business Ethics; Homelessness; Business And Society; Corporate Social Responsibility and Impact; Social Issues; Corporate Accountability; Urban Development; Society; Information Technology; Ethics; Technology Industry; Seattle; United States; North America

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

2014
Case

Meizhou Dongpo Restaurant Group

By: F. Warren McFarlan, Weiku Wu and Jia Guo

Since the establishment of the first Meizhou Dongpo Restaurant in Beijing in 1996, Wang Gang and his wife Liang Di have opened more than 100 chain restaurants in China and foreign countries, and set up the group headquarters, logistics center, R&D center and central... View Details

Keywords: Internationalization; Management; Standardization; Strategy; Restaurants; China; China

March 2002
Case

Mark Taper Forum (A)

The Mark Taper Forum, a regional nonprofit theatre in Los Angeles, has discovered and produced a highly acclaimed play entitled Angles in America. Because of the play's success, for-profit theatres on Broadway in New York have become extremely interested in... View Details

Keywords: Business or Company Management; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions; Theater Entertainment; Los Angeles

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March 2023 (Revised January 2025)
Case

Wilshire Lane Capital

By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg

In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details

Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States

March 2025
Case

The Changing Climate on Wall Street

By: Clayton S. Rose, Maxim Pike Harrell and Michael Norris

Increasing and conflicting regulatory requirements and political pressures regarding climate change tested the leaders of U.S. financial institutions, as they struggled to determine how best to comply while managing their business and its risks. In October 2024,... View Details

January 2006 (Revised December 2006)
Case

Wal-Mart's Business Environment

By: Felix Oberholzer-Gee

In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details

Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles

June 2017 (Revised December 2017)
Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris

In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details

Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry

June 2017
Case

Waze Connected Citizens Program

By: Mitchell Weiss and Alissa Davies

Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data. Since 2015, her program had enabled officials in Kentucky and elsewhere to... View Details

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