Publications

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September 2021
Supplement

The Boston Beer Company (B): Growth and Uncertainty

By: Christina R. Wing and John Masko

The first three years of CEO Dave Burwick’s tenure were tumultuous for the Boston Beer Company. The company’s hard seltzer products continued to grow unexpectedly quickly, eclipsing the company’s legacy Samuel Adams beer products. Meanwhile, a polarizing political... View Details

Keywords: Entrepreneurship; Leadership; Strategy; Growth Management; Food and Beverage Industry; Boston; United States

January 2004 (Revised April 2004)
Case

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins and Jacob Cohen

Even though Ford Motor Co. reports improved profitability, an equity analyst issues a sell recommendation and Standard & Poor's downgrades long-term debt. View Details

Keywords: Quality; Business Earnings; Valuation; Investment Return; Profit; Financial Statements; Revenue; Auto Industry; Consulting Industry

2006
Other Unpublished Work

Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy

By: Michael E. Porter

The Berkshires Strategy Project, a six-month strategy development effort involving dozens of private and public sector organizations in the Berkshires, has led to broad consensus behind an economic strategy for the County, and galvanized a leadership group in the form... View Details

Keywords: Economics; Industry Clusters; Growth and Development; United States

Read Now

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

organization is in the early stages of growth and is interested in testing and refining its model in new locations, or a nonprofit has less ambitious, less geographically dispersed expansion plans. In fact, our survey data show that pure... View Details

Keywords: by Carla Tishler

December 2013 (Revised April 2014)
Case

Seeding Growth in the Democratic Republic of the Congo

By: Ray Goldberg, Carin-Isabel Knoop and Djordjija Petkoski

By 2013, the agricultural sector in the Democratic Republic of the Congo (DRC) had long suffered from war, political instability, and dilapidated infrastructure. A country with 75 million inhabitants and the second lowest GDP per capita in the world in 2011, the DRC's... View Details

Keywords: National Agricultural Investment Plan (PNIA); Developing Agriculture; World Bank; Poverty Reduction; Special Economic Zones (SEZs); Small-scale Farmers; Agricultural Business Parks; Agriculture Reform; Agribusiness; Economic Growth; Infrastructure; Agriculture and Agribusiness Industry; Africa; Congo, Democratic Republic of the

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

Long-term growth and profitability are elusive targets for many organizations. The former often is more difficult to achieve than the latter, especially for companies competing in "mature" markets.... View Details

Keywords: by James Heskett

Article

Integrated Reporting and Investor Clientele

By: George Serafeim

In this paper, I examine the relation between Integrated Reporting (IR) and the composition of a firm's investor base. I hypothesize and find that firms that practice IR have a more long-term oriented investor base with more dedicated and fewer transient investors.... View Details

Keywords: Integrated Reporting; Sustainability Reporting; Long-term Investing; Short-termism; Accounting; Integrated Corporate Reporting; Environmental Sustainability; Investment; Corporate Governance

SSRN

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05 Oct 2016
What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

scenario is. The fact is that the US appears to have settled into a 2 percent growth rate at most, even in a recovery where higher rates of growth might be expected. An important examination of View Details

Keywords: by James Heskett

01 Dec 2019
News

What’s Behind the Explosive Growth of Sustainable Investing?

it happen in practice. That’s on the private market side. On the public side, the question is how you can influence the behavior of a company to reflect your values, or protect the long-term value of your investment—or both—while only... View Details

Keywords: Jen McFarland Flint

September 2017 (Revised November 2018)
Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano

The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details

April 2025
Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong

In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details

Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

December 2013 (Revised July 2015)
Case

VP Group: Vegpro Grows Beyond Kenya

By: Jose Alvarez and Natalie Kindred

In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

January 2003 (Revised March 2003)
Case

Southwest Airlines 2002: An Industry Under Siege

By: James L. Heskett

The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details

Keywords: Cost; Product; Risk and Uncertainty; Growth and Development; Air Transportation Industry

Mar 2012
Article

Rethinking School

Economists have found that the higher a country's academic test scores, the faster its GDP grows. That puts the United States' perennially mediocre test scores in a particularly ominous light. Progress is being made, says Childress, of the Gates Foundation, but at the... View Details

01 Sep 2010
News

Genzyme's Termeer, `Father of Biotechnology,' Faces Career End

August 2016 (Revised May 2018)
Module Note

Strategy Execution Module 1: Managing Organizational Tensions

By: Robert Simons

This module reading lays the foundation for executing strategy using performance measurement and control systems. Properly applied, these systems can overcome the organizational blocks that impede the potential of all people who work in modern organizations. This... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Performance Measurement; Profit Planning; Organization Design; Profitable Growth; Management Attention; Organizational Conflict; Human Behavior; Strategy; Ethics; Goals and Objectives; Organizational Design; Management Analysis, Tools, and Techniques; Performance; Measurement and Metrics