Publications

September 1996
Teaching Note

Kodak Business Imaging Systems Division, Teaching Note

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-693-043). View Details

Keywords: Electronics Industry

September 2020
Supplement

The Reinvention of Kodak (B) Video Case Supplement

By: Ryan Raffaelli

This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

September 1992
Background Note

Kodak Business Imaging Systems Division, ROI Model Note

By: Marie-Therese M. Flaherty and Steven C. Wheelwright

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19 Jan 2012
News

Kodak files for bankruptcy, secures $950 mln lifeline

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

November 1990 (Revised March 1994)
Supplement

Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details

Keywords: Job Cuts and Outsourcing; Technology; Manufacturing Industry; Consumer Products Industry

09 Apr 2012
News

Picture This: Bankrupt Kodak Wants to Give $13.5M in Bonuses

September 1992 (Revised October 1995)
Teaching Note

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN

By: Lynda M. Applegate

Teaching Note for (9-192-030). View Details

Keywords: Management; Information Technology; Strategy; Alliances; Manufacturing Industry; Consumer Products Industry

25 Nov 2022
News

From Kodak to Nokia, why do so many big companies end up failing?

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details

Summer 2016
Article

The Real Lessons From Kodak's Decline

By: Willy C. Shih

Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a... View Details

Keywords: Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Information Technology; Product; Consumer Products Industry; United States

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20 May 2016
News

The Real Lessons From Kodak’s Decline

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

make it difficult for GM to meet its expectations. Kodak is another company that is attempting to reinvent itself by shifting its products and services to the new economy. Through an emphasis on digital cameras and digital printing, View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

Awards

Telly Award

By: Ryan L. Raffaelli

Winner of the 2019 Bronze Telly Award in the Non-Broadcast—General Education category for "The Reinvention of Kodak (A)" with Dave Habeeb and Ruth Page (HBS Multimedia/Video Case 421-704). View Details

February 1996
Case

Eastman Chemical Company: Building a Board from Scratch

By: Jay W. Lorsch and Samanta Graff

Eastman Chemical Co. spun off from Kodak in 1993. The CEO of Eastman, Earnest Deavenport did not want the new company's board any members of the Kodak board to include, so he initiated a deliberate and thorough process to build an entirely new board that he hoped would... View Details

Keywords: Corporate Governance; Management Teams; Selection and Staffing; Chemical Industry