Publications

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January 2024
Background Note

Note on Generative AI for Business Students

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell

January 2024
Case

The Financial Times (FT) and Generative AI

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell

In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details

Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry

December 2023
Supplement

IBJ, Inc. (A-B): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Jordan Mitchell

November 2023
Teaching Note

IBJ, Inc. (A–B): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Jordan Mitchell

Teaching Note for HBS Case Nos. 724-356 and 724-357. View Details

November 2023
Teaching Note

Inclusion and Diversity at Mars Petcare

By: Katherine Coffman, Jillian J. Jordan and Emma Ronzetti

Teaching Note for HBS Case No. 923-005. View Details

September 2023 (Revised October 2023)
Case

Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy

By: Christina R. Wing, Lauren Cohen and Alpana Thapar

The Nuqul Group was established in 1952 by Elia Nuqul, a Palestinian refugee who fled his hometown in 1948 with his family to Jordan. He overcame many hardships in his initial years there, but subsequently started a trading business that grew to become one of Jordan’s... View Details

Keywords: Family Business; Family Ownership; Organizational Change and Adaptation; Management Succession; Jordan

September 2023
Article

A Pull versus Push Framework for Reputation

By: Jillian J. Jordan

Reputation is a powerful driver of human behavior. Reputation systems incentivize 'actors' to take reputation-enhancing actions, and 'evaluators' to reward actors with positive reputations by preferentially cooperating with them. This article proposes a reputation... View Details

Keywords: Reputation; Behavior; Game Theory

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September 2023 (Revised May 2025)
Teaching Note

On (A) and (B)

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

September 2023
Supplement

On - Instructor Version

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Jordan Mitchell

September 2023
Supplement

On - Student Version

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Jordan Mitchell

September 2023 (Revised September 2023)
Supplement

On Slides

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

August 2023
Case

Floward

By: Krishna Palepu and Namrata Arora

In 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from... View Details

Keywords: Initial Public Offering; Expansion; Growth and Development Strategy; E-commerce; Information Technology Industry; Middle East; North Africa; Saudi Arabia; Kuwait; United Arab Emirates; Jordan

August 2023
Supplement

Airbus vs. Boeing

By: Ramon Casadesus-Masanell and Jordan Mitchell