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Show Results For
- All HBS Web
(267)
- News (56)
- Research (140)
- Events (7)
- Multimedia (1)
- Faculty Publications (69)
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- 15 Jun 2021
- News
Case Study: Inside Story
approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of their time as they scale D2C marketing and partnership... View Details
- 28 May 2019
- News
Research Brief: Field Research
can do research,” he says. And finally, PAD’s iterative approach is based literally on the ground and out in the field, circumventing the dangers of so-called solutions that don’t meet the practical needs of the end user. “We’re doing a... View Details
- 05 Oct 2021
- News
Launch Signals
Ultimately, they hope their product will be unnecessary; until then, they are using feedback as the basic for future iterations of the Flare bracelet, particularly when it comes to style and other options. “That last thing we want to do... View Details
- 11 Jul 2013
- News
The Good Writer
different employers over the course of his writing career. For now, Dick says he loves working on The Good Wife, which stars Julianna Margulies as a lawyer building a new life and career after her husband, a State’s Attorney, is implicated in a corruption scandal. “The... View Details
Keywords: Julia Hanna
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
phones, and focused the company on the critical launch of its next iteration of handsets, BlackBerry 10. The phones came in two versions: first launched was a touch-screen phone designed to attract mass-market consumers, followed by... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
growth significantly. How do we go about finding the financing that we need to expand?” The Answers: I have started and operated three iterations of childcare companies going back 25 years. We encountered the same issues. We addressed the... View Details
- 01 Sep 2015
- News
The Business of Love
percent of Americans believed online dating was a good way to meet people, a 15 percent increase from a 2005 survey.) All of these online dating companies were selling similar things to different niches of the dating world. This first View Details
Keywords: April White
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
follow on topics such as business history; leadership, values, and ethics; society and enterprise; quantitative methods; and economics of markets. "By having two iterations of Foundations each year," says Wheelwright, "we've been able to... View Details
- 01 Sep 2016
- News
Research Brief: Cultivating Creativity through Competition
freelance designers submit potential logos, and companies pay a few hundred dollars for the logo they like best. Throughout the process, designers receive one- to five-star ratings from the clients on their work, and iterate on their... View Details
Keywords: Erin Peterson
- 01 Sep 2010
- News
RX for Change
dinner and saying it’s a fait accompli,” Peterson tells the group, referring to the need to balance input between management and clinicians. “It has to be messy for the first hour.” Two people are charged with creating the first iteration... View Details
- 25 Aug 2022
- News
Ink: The Three-Step Startup
three-step process, and you can’t skip the second step. Solve is an iterative process. You will not get it right the first time. So iterate, test hypotheses, invest small amounts of resources at first, and make incremental progress to the... View Details
- 01 Jun 2011
- News
Mr. Start-Up
the start-ups I’ve launched, that knowledge helped us, eventually, to build a very successful product. Do you think that iterative approach is best suited to high-tech start-ups, or would it be as valid in another sector? If you believe... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
mission we could commit to for life,” said Jeong, who launched Noom with cofounder Artem Petakov in 2008, in order to “help people everywhere lead healthier lives.” Jeong said that mission helped them through several iterations of ideas... View Details
Keywords: Margie Kelley
- 01 Mar 2018
- News
Making Sense of the Modern Startup
he was teaching in first-year Finance in the early 1980s. People, opportunity, context, and deal, changing iteratively over time. Sahlman cites a contemporary example: the Casper “bed-in-a-box” foam mattress company that launched in 2014.... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the feedback as gold. Rapidly iterate... View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
Process is essentially design thinking, and it’s the framework that I live by to create, pilot, test, and iterate the products and insights underlying my business.” Courtesy source Courtesy source —Aishetu Fatima Dozie (MBA 2002), founder... View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
transparency in the food industry, and the iterative process that created Clover’s different look and feel. READ MORE Julia Hanna: So how would you describe Clover Food Lab to someone who’s never been there before? Ayr Muir: At its most... View Details
Keywords: Agriculture
- 01 Jun 2003
- News
Books
some of the most important ideas to emerge in a collaborative process are unrelated to any stated goal; that creativity requires an inherently iterative structure (trying and trying again); that “wrong” choices are necessary to make real... View Details
- 01 Jun 2013
- News
Minding The Gap
the district's failures has been held up as a model for other cities, Alonso underscores the iterative process required to effect system-wide improvement. "My first year at PELP, we were launching a huge reform effort that pushed... View Details
- 01 Dec 2015
- News
Complements to the Case Method
Administration. “The person who can go out and find the diamond gets the highest return.” Once they do, students present their idea—a stock pitch—to an actual hedge fund manager who is invited to each class to offer critiques. “They forced us to rebuild a lot of the... View Details