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Show Results For
- All HBS Web
(453)
- People (1)
- News (97)
- Research (281)
- Events (3)
- Multimedia (6)
- Faculty Publications (133)
- November 2018
- Supplement
Intuit Video Supplement I: Running Better Experiments
Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement I: Running Better Experiments." Harvard Business School Multimedia/Video Supplement 319-703, November 2018.
- November 2018
- Supplement
Intuit Video Supplement III: What We Learned
Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement III: What We Learned." Harvard Business School Multimedia/Video Supplement 319-705, November 2018.
- February 2025
- Teaching Note
Intuition Robotics: An AI Companion for Older Adults
By: Amit Goldenberg and Elie Ofek
Teaching Note for HBS Case No. 925-018. View Details
- 2013
- Article
What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting
By: John Beshears, James J. Choi, Andreas Fuster, David Laibson and Brigitte C. Madrian
Do laboratory subjects correctly perceive the dynamics of a mean-reverting time series? In our experiment, subjects receive historical data and make forecasts at different horizons. The time series process that we use features short-run momentum and long-run partial... View Details
Beshears, John, James J. Choi, Andreas Fuster, David Laibson, and Brigitte C. Madrian. "What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting." American Economic Review: Papers and Proceedings 103, no. 3 (May 2013): 570–574.
- 1992
- Book Review
Book Review of Intuition in Organizations: Leading and Managing Productively edited by Weston H. Agor
By: J. Polzer, K. Diekmann and M. Neale
Polzer, J., K. Diekmann, and M. Neale. "Book Review of Intuition in Organizations: Leading and Managing Productively edited by Weston H. Agor." Journal of Organizational Behavior 13 (1992): 531–536.
- March 2016
- Article
The Role of Investor Gut Feel in Managing Complexity and Extreme Risk
By: Laura Huang
Securing financial resources from investors is a key challenge for many early stage entrepreneurial ventures. Given the inherent uncertainty surrounding a decision to invest in these ventures, prior research has found that experienced investors rely heavily on their... View Details
Keywords: Angel Investors; Gut Feel; Intuition; Entrepreneurship; Finance; Risk and Uncertainty; Complexity; Decision Making
Huang, Laura. "The Role of Investor Gut Feel in Managing Complexity and Extreme Risk." Academy of Management Journal 61, no. 5 (October 2018): 1821–1847.
- 2025
- Working Paper
A Preference for Revision Absent Improvement
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of
books, tweaked recipes, and technological updates). In principle, a world of constant revision
should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised April 2025.)
- 04 Feb 2010
- What Do You Think?
What’s the Best Way to Make Careful Decisions?
Summing Up What is the right mix between intuition and analysis? Several clear themes characterized responses to this month's column. Dominant among these was that the best way to reach a decision depends on a number of factors, including... View Details
Keywords: by James Heskett
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
is far more valuable in decisions regarding people " However, intuition lags reality. "Use it to consider if the new idea makes sense, but don't give it more weight than it deserves." B. Graham equated judgment with a... View Details
Keywords: by James Heskett
- 31 Jul 2006
- Research & Ideas
When Not to Trust Your Gut
negotiators believe they are capable of distinguishing between situations in which they can safely rely on intuition from those that require more careful thought—but often they are wrong. In fact, most of us trust our View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
Lean start-up strategies aren't just for start-ups anymore. That was the key message that Intuit cofounder Scott Cook (HBS MBA '76) shared in a small seminar with Harvard Business School faculty recently. Since its launch in 1983, the... View Details
- 01 Apr 2015
- News
Scott Cook Announced as Class Day 2015 Speaker
- May 1995 (Revised November 2001)
- Case
Microsoft/Intuit
Microsoft Corp. proposes to acquire Intuit Corp. Examines the strategic fit and the price proposed to complete the transaction. View Details
Keywords: Valuation; Applications and Software; Acquisition; Business Strategy; Information Technology Industry; United States
Fruhan, William E., Jr. "Microsoft/Intuit." Harvard Business School Case 295-121, May 1995. (Revised November 2001.)
- 23 Jun 2016
- News
How Social Media, Live Video Fueled House Lawmakers' Sit-In
- 12 Apr – 24 May 2017
- HBS Online
HBX Leading with Finance
Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional or personal network. View Details
- 01 Oct 2011
- News
Bringing order to the unruly world of early stage entrepreneurship
- Article
Managing the Unknowable: The Effectiveness of Early-stage Investor Gut Feel in Entrepreneurial Investment Decisions
By: Laura Huang and Jone L. Pearce
Using an inductive theory-development study, a field experiment, and a longitudinal field test, we examine early-stage entrepreneurial investment decision making under conditions of extreme uncertainty. Building on existing literature on decision making and risk in... View Details
Keywords: Entrepreneurship; Venture Capital; Risk and Uncertainty; Decision Making; Emotions; Performance Effectiveness
Huang, Laura, and Jone L. Pearce. "Managing the Unknowable: The Effectiveness of Early-stage Investor Gut Feel in Entrepreneurial Investment Decisions." Administrative Science Quarterly 60, no. 4 (December 2015): 634–670.
- 9 AM – 9 AM EDT, 09 May 2018
- HBS Online
HBX Leading with Finance
Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional or personal network.
Program Dates: May... View Details