Interests Of Consumers - Publications - Faculty & Research

01 Jun 2002
News

Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details

Keywords: Laura Singleton (MBA 1988)

26 Jan 2015
News

Catering to women consumers

Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details

01 Dec 2017
News

2017 in Finance: Helping Consumers Improve Their Financial Life

Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to... View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

03 Dec 2010
News

7.9% of U.S. consumers bought item on smart phone

13 Apr 2016
News

Consumer Reports in the Age of the Amazon Review

22 Feb 2011
News

How to refocus US mortgage interest relief

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

17 Oct 2014
News

An interest in harnessing technology

Edmund Rogers (MBA 2015) wants to create sustainable businesses within the technology space that allow people to achieve their goals more efficiently. (Published October 2014) View Details

17 Dec 2009
News

Spendthrift to Penny Pincher: A Vision of the New Consumer

26 Mar 2012
News

What Neuroscience Tells Us About Consumer Desire

30 Aug 2018
News

“No Interest in Being the Only”

of RLJ Lodging Trust, a Bethesda hotel company with a market cap of $3.8 billion. “I am humbled and honored to be the first, but I have no interest in being the only,” Hale... View Details

01 Dec 2020
News

Digital Health Care: Empowering Consumers

digital revolution has improved health care delivery and discovery. Digital Transformation of Health Care I think there will be enormous consumer backlash if we limp back to the old days when you could only... View Details

Keywords: April White

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

01 Jul 2014
News

As banks prepare for end of draw, consumers should too

01 Sep 2009
News

Consumer Finance Makes HBS Debut

TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance