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Show Results For
- All HBS Web
(12,151)
- People (60)
- News (2,554)
- Research (6,198)
- Events (72)
- Multimedia (105)
- Faculty Publications (4,129)
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- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details
Keywords: Laura Singleton (MBA 1988)
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
about this is that consumers are voluntarily opting into a carbon price, and as an economics major that's very exciting. We're very interested in sort of testing right now if... View Details
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to... View Details
- 22 Feb 2011
- News
How to refocus US mortgage interest relief
- 17 Oct 2014
- News
An interest in harnessing technology
Edmund Rogers (MBA 2015) wants to create sustainable businesses within the technology space that allow people to achieve their goals more efficiently. (Published October 2014) View Details
- 03 Dec 2010
- News
7.9% of U.S. consumers bought item on smart phone
- 13 Apr 2016
- News
Consumer Reports in the Age of the Amazon Review
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school... View Details
- 30 Aug 2018
- News
“No Interest in Being the Only”
of RLJ Lodging Trust, a Bethesda hotel company with a market cap of $3.8 billion. “I am humbled and honored to be the first, but I have no interest in being the only,” Hale... View Details
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
digital revolution has improved health care delivery and discovery. Digital Transformation of Health Care I think there will be enormous consumer backlash if we limp back to the old days when you could only... View Details
Keywords: April White
- 30 Sep 2019
- News
Consumer instant gratification can prove risky
- 17 Dec 2009
- News
Spendthrift to Penny Pincher: A Vision of the New Consumer
- 18 Oct 2010
- News
Is the American Consumer Back?
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 01 Jul 2014
- News
As banks prepare for end of draw, consumers should too
- 01 Apr 1999
- News
Club Events Reflect Diverse Student Interests
The breadth of interests and experiences among the School's MBA students can easily be seen when looking at the diversity of student organizations. In addition to the standard... View Details
- 20 Apr 2017
- News
Making Health Insurance That Consumers Actually Like
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 12 Nov 2015
- News