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Publications

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  • All HBS Web  (5,362)
    • People  (6)
    • News  (1,064)
    • Research  (3,447)
    • Events  (19)
    • Multimedia  (6)
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Show Results For

  • All HBS Web  (5,362)
    • People  (6)
    • News  (1,064)
    • Research  (3,447)
    • Events  (19)
    • Multimedia  (6)
  • Faculty Publications  (2,323)
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  • 01 Sep 2008
  • News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 2009
  • News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality
  • 04 Oct 2016
  • News

Why the Market Yawned When Yahoo Was Hacked

  • 17 Jun 2010
  • News

The Most Emerging of Emerging Markets

Keywords: Professor Tarun Khanna; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services
  • 02 Jul 2019
  • News

WeWork: the ‘hypothetical’ company at the heart of the property market

  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details
Keywords: curriculum
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • 26 Nov 2019
  • News

Predicting Financial Market Bubbles and Crises in Real-time

Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises. Five years ago, a group formed... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • 24 Apr 2014
  • News

Studying how society shapes market practices, government policies

Harvard Business School Professor Matt Weinzierl talks about his research into the ways market practices and government policies are shaped by society. (Published April 2014) View Details
  • 14 Aug 2014
  • News

Leon Black’s Phaidon Buys Artspace, an Online Art Market

Keywords: Information; Information
  • 14 May 2020
  • News

Is Your Marketing Strategy Based on the Right Data?

  • 22 Nov 2018
  • News

WhatsApp Names New India Head to Grow its Biggest Market

Keywords: Information; Information
  • 17 Mar 2014
  • News

Dropbox VP Explores Potential Indian Parters

Keywords: Dropbox; telecom; deveping markets; Information; Information; Information; Information
  • 01 Dec 2011
  • News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing
  • 08 Jun 2011
  • News

Alumni News: Judy Gehrke

http://www.alumni.hbs.edu/bulletin/alumni-news/story-gehrke.html View Details
Keywords: Julia Hanna; flea markets; Miscellaneous Store Retailers; Retail Trade
  • 01 Apr 2002
  • News

Pamela Thomas Graham on September 11

than three months into her tenure at the business news network — turned her attention to determining what services and coverage CNBC could provide at a time when the U.S. stock markets were closed. On the morning of September 11, Pamela... View Details
Keywords: terrorism; leadership; television; news; stock market; decision making; Information; Information; Information
  • 09 Dec 2019
  • News

Identify Great Customers from Their First Purchase

  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

also lets me daydream about the trip to Paris I’m going to get back on the calendar someday.” Dunaway, the chief marketing officer for Duolingo, is not alone in her desire to use her time in quarantine for self-improvement. Interest in... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 01 May 2019
  • News

Many assume salary transparency will benefit employees, but research suggests downsides, too

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