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- All HBS Web (776)
- Faculty Publications (131)
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- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there...
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Internet and the Web;
Salesforce Management;
Marketing Channels;
Beauty and Cosmetics Industry
Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
- July 2021 (Revised February 2022)
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at...
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Keywords:
Advertising Campaigns;
Demographics;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Product Positioning;
Social Marketing;
Salesforce Management;
Organizations;
Mission and Purpose;
Organizational Change and Adaptation;
Innovation and Invention;
Innovation Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Beauty and Cosmetics Industry;
North and Central America;
United States;
Europe;
Asia;
Texas
Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
- January 2014 (Revised July 2016)
- Case
Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing
By: Tom Nicholas and Matthew Guilford
At the time of the American War of Independence (1776-1783) and for several decades after it, Great Britain dominated the global production of cotton textiles. In fact, Britain became so dominant in textile manufacturing and trading that Manchester, its industrial...
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Keywords:
Technological Innovation;
Production;
Business History;
Manufacturing Industry;
Great Britain;
Massachusetts
Nicholas, Tom, and Matthew Guilford. "Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing." Harvard Business School Case 814-065, January 2014. (Revised July 2016.)
- April 1998 (Revised January 2000)
- Case
Pioneer Hi-Bred International, Inc.: Supply Management
By: Francis Aguilar, Paul Clark and Xin Xi He
This case depicts the supply-management practices--including planning, production, and distribution--at Pioneer Hi-Bred International, the world's leader in the genetically engineered hybrid crop-seed industry. Set in the context of a supply-management planning...
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Keywords:
Plant-Based Agribusiness;
Production;
Distribution;
Marketing Strategy;
Customer Focus and Relationships;
Logistics;
Planning;
Agriculture and Agribusiness Industry;
Biotechnology Industry
Aguilar, Francis, Paul Clark, and Xin Xi He. "Pioneer Hi-Bred International, Inc.: Supply Management." Harvard Business School Case 898-238, April 1998. (Revised January 2000.)
- October 2021
- Case
Sparking Growth at Consumer Reports
Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential...
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Keywords:
Nonprofit Management;
Innovation;
Entrepreneurship;
Marketing;
Social Media;
Innovation and Management;
Nonprofit Organizations
Wallace, Christina. "Sparking Growth at Consumer Reports." Harvard Business School Case 822-035, October 2021.
- September 2009 (Revised March 2015)
- Case
eBay Partner Network (A)
By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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Keywords:
Compensation and Benefits;
Marketing Strategy;
Partners and Partnerships;
Motivation and Incentives;
Online Technology;
Service Industry
Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
- December 2010 (Revised June 2014)
- Supplement
eBay Partner Network — slide supplement
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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- November 1998 (Revised February 1999)
- Case
Microsoft Office: Finding the Suite Spot
By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of...
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Keywords:
Decisions;
Applications and Software;
Strategic Planning;
Organizational Design;
Organizational Change and Adaptation;
Product Development;
Managerial Roles;
Growth and Development Strategy;
Risk and Uncertainty;
Goals and Objectives;
Digital Platforms;
Innovation and Management;
Computer Industry;
Information Technology Industry
Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
- June 2014
- Supplement
eBay Partner Network — slide supplement (widescreen)
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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- January 2006 (Revised March 2007)
- Case
Dr. Ing. h.c. F. Porsche AG (A): True to Brand?
By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its...
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Keywords:
Diversification;
Supply Chain Management;
Luxury;
Insolvency and Bankruptcy;
Globalization;
Brands and Branding;
Manufacturing Industry;
Auto Industry
Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
- January 1994 (Revised March 1995)
- Case
De Passe Entertainment and Creative Partners
By: Linda A. Hill
After 24 years at Motown Industries, Hollywood executive Suzanne de Passe has decided to go out on her own to start two new businesses. The case describes de Passe's career from her beginning as Berry Gordy's assistant at Motown Records to her presidency of Gordy/de...
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Keywords:
Business Startups;
Entrepreneurship;
Partners and Partnerships;
Business or Company Management;
Entertainment;
Personal Development and Career;
Entertainment and Recreation Industry;
Music Industry;
California
Hill, Linda A. "De Passe Entertainment and Creative Partners." Harvard Business School Case 494-013, January 1994. (Revised March 1995.)
- October 2005 (Revised February 2007)
- Case
Ripe 'n Ready
By: Ray A. Goldberg and Laura Winig
Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they...
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Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
- March 1983
- Article
Brilliant but Cruel: Perceptions of Negative Evaluators
By: T. M. Amabile
Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis....
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Keywords:
Social Psychology;
Situation or Environment;
Performance Evaluation;
Perception;
Status and Position;
Attitudes;
Prejudice and Bias;
Power and Influence
Amabile, T. M. "Brilliant but Cruel: Perceptions of Negative Evaluators." Journal of Experimental Social Psychology 19 (March 1983): 146–156. (Reprinted in: E. Aronson (Ed.) (1984), Readings about the social animal (3rd. ed.). San Francisco: Freeman.)
- 16 May 2013
- Working Paper Summaries
Marketplace or Reseller?
- January 2019 (Revised July 2019)
- Case
New Balance: Managing Orders and Working Conditions
By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership...
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Keywords:
Footwear;
Athletic Footwear;
Manufacturing;
CSR;
Sustainability;
Quality Management;
Supply Chains;
Operations;
Management;
Production;
Working Conditions;
Corporate Social Responsibility and Impact;
Labor and Management Relations;
Supply Chain Management;
Supply Chain;
Order Taking and Fulfillment;
Consumer Products Industry;
Consumer Products Industry
Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing...
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- June 2013
- Case
Hess Corporation
By: Jay W. Lorsch and Kathleen Durante
On January 29, 2013, Elliott Management, a hedge fund run by Paul E. Singer, which owned 4.5% of Hess Corporation stock, put forward a slate of five independent directors it wanted elected to improve the company's performance. Elliott argued that Hess lacked focus and...
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Keywords:
Takeover Attempt;
Board;
Hess;
Governing and Advisory Boards;
Organizational Structure;
Acquisition;
Financial Services Industry;
Energy Industry
Lorsch, Jay W., and Kathleen Durante. "Hess Corporation." Harvard Business School Case 413-126, June 2013.
- May 2016 (Revised June 2017)
- Case
India's Amul: Keeping Up with the Times
By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including...
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Keywords:
Globalization;
Expansion;
Dairy;
India;
Cooperatives;
Milk;
Leadership;
Agriculture;
Agribusiness;
Competition;
Marketing;
Organizational Change and Adaptation;
Agriculture and Agribusiness Industry;
India
Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Working PapersHiring Cheerleaders: Board Appointments of 'Independent' Directors Authors:Lauren Cohen, Andrea Frazzini, Christopher Malloy Abstract We test the hypothesis that firms appoint independent directors who are overly...
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Keywords:
Sean Silverthorne
- September 2014
- Case
FormPrint Ortho500
By: Frank V. Cespedes and Alisa Zalosh
The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a...
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Keywords:
B2B Marketing;
Technological Innovation;
Market Entry and Exit;
Marketing Strategy;
Distribution Channels;
Product Development;
Medical Devices and Supplies Industry
Cespedes, Frank V., and Alisa Zalosh. "FormPrint Ortho500." Harvard Business School Brief Case 915-535, September 2014.