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(5,729)
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- Research (2,445)
- Events (18)
- Multimedia (88)
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- May 1986 (Revised August 1987)
- Supplement
Gillette Co.: Dry Idea Advertising (A), Video Introduction
Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history. View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video Introduction." Harvard Business School Supplement 586-145, May 1986. (Revised August 1987.)
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the View Details
- January 2003 (Revised May 2003)
- Case
VendQuest (A): The Business Idea
By: Dwight B. Crane and David Foster
A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and... View Details
Keywords: Business Startups; Corporate Strategy; Business Model; Distribution; Corporate Entrepreneurship; Internet and the Web; Business Plan; Customer Relationship Management; Business Ventures; Construction Industry
Crane, Dwight B., and David Foster. "VendQuest (A): The Business Idea." Harvard Business School Case 203-065, January 2003. (Revised May 2003.)
- 2000
- Book
Teaching Negotiation: Ideas and Innovations
Wheeler, Michael A. Teaching Negotiation: Ideas and Innovations. Cambridge, MA: Program on Negotiation at Harvard Law School, 2000.
- Research Summary
National Innovative Capacity and the Ideas Production Function
Joint research with Scott Stern (MIT) is exploring the determinants of innovative capacity across countries using time series/cross-section data ("Measuring the "Ideas" Production Function: Evidence from International Patent... View Details
- November 2014
- Article
Evidence on Self-Stereotyping and the Contribution of Ideas
We use a lab experiment to explore the factors that predict an individual's decision to contribute her idea to a group. We find that contribution decisions depend upon the interaction of gender and the gender stereotype associated with the decision-making domain:... View Details
Coffman, Katherine Baldiga. "Evidence on Self-Stereotyping and the Contribution of Ideas." Quarterly Journal of Economics 129, no. 4 (November 2014): 1625–1660.
- 30 Jan 2024
- Research & Ideas
‘Intrinsic Joy’ Sparks Ideas Better than Cash
and producing things for everyone else.” You Might Also Like: University of the Future: Finding the Next World Leaders in Higher Ed The Best Person to Lead Your Company Doesn't Work There—Yet Why a Failed Startup Might Be Good for Your Career After All Feedback or... View Details
- May 1986 (Revised February 1989)
- Case
Gillette Co.: Dry Idea Advertising (B), The Bake-Off
Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), The Bake-Off." Harvard Business School Case 586-043, May 1986. (Revised February 1989.)
- November 2019
- Article
Conversations and Idea Generation: Evidence from a Field Experiment
By: Sharique Hasan and Rembrand Koning
When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details
Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention
Hasan, Sharique, and Rembrand Koning. "Conversations and Idea Generation: Evidence from a Field Experiment." Art. 103811. Research Policy 48, no. 9 (November 2019).
- 20 Jun 2017
- Working Paper Summaries
Conversational Peers and Idea Generation: Evidence from a Field Experiment
Keywords: by Sharique Hasan and Rembrand Koning
- 13 Oct 2022
- Other Presentation
4 Business Ideas That Changed the World: Disruptive Innovation
By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.
In the 1980s, Clayton Christensen cofounded a startup that... View Details
In the 1980s, Clayton Christensen cofounded a startup that... View Details
Keywords: Disruptive Innovation
"4 Business Ideas That Changed the World: Disruptive Innovation." HBR IdeaCast (podcast), Harvard Business Review Group, October 13, 2022.
- January 2001 (Revised February 2002)
- Case
Rambus, Inc.: Commercializing the Billion Dollar Idea
Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details
Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry
Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea." Harvard Business School Case 701-056, January 2001. (Revised February 2002.)
- March–April 1987
- Article
Ideas for Action: The Product Management Audit
By: J. Quelch, P. Farris and J. Olver
- 20 Oct 2022
- Other Presentation
4 Business Ideas That Changed the World: Shareholder Value
By: Adi Ignatius, Lynn Paine, Mihir Desai and Carola Frydman
A roundtable conversation appraises the 50-year reign of shareholder primacy and the growing backlash against it today.
The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The... View Details
The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The... View Details
"4 Business Ideas That Changed the World: Shareholder Value." HBR IdeaCast (podcast), Harvard Business Review Group, October 20, 2022.
- March 2020
- Teaching Note
The Boss Has the Wrong Idea
By: Katherine B. Coffman, Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis and Kathleen L. McGinn
Teaching Note for HBS Nos. 920-023 and 920-024. View Details
- 29 Jan 2010
- Other Presentation
Ideas Lab: Value Based Healthcare Delivery
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and ―How Physicians Can Change the Future of Health Care, Journal of the American... View Details
Porter, Michael E. "Ideas Lab: Value Based Healthcare Delivery." IdeasLab with Harvard University, World Economic Forum, Davos, Switzerland, January 29, 2010.
- December 2010
- Teaching Note
Urban Decay: A Great Idea (TN)
By: Lena G. Goldberg and Chad Carr
Teaching Note for 311082. View Details
- December 1999
- Article
The Core Ideas for Better Decision-Making
By: John S. Hammond, Ralph L. Keeney and Howard Raiffa
Keywords: Decision Making
Hammond, John S., Ralph L. Keeney, and Howard Raiffa. "The Core Ideas for Better Decision-Making." OR/MS Today 25, no. 6 (December 1999): 8–9.
- 21 Nov 2013
- Other Presentation
Value-Based Health Care: From Idea to Reality
Keywords: Health
Porter, Michael E. "Value-Based Health Care: From Idea to Reality." International Consortium for Health Outcomes Measurement (ICHOM) Annual Conference, Boston, MA, November 21, 2013.
- May 1986 (Revised January 1989)
- Case
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)