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- Faculty Publications (6)
Show Results For
- All HBS Web (97)
- Faculty Publications (6)
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
soapflakes, promoted as a fine soap that would not damage delicate fabrics just at a time when women's wear was shifting from cotton and lisle to silk and fine fabrics. The campaign featured a variety of tactics, including washing... View Details
- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
Easterbrook, and Meta’s Mark Zuckerberg. Rife with bravado, New York Congressman Santos campaigned on being the “full embodiment of the American dream.” The only problem was that many of his personal claims—including tentpoles punctuating... View Details
Keywords: by Bill George
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
voters have already made up their mind,” the team writes. Given the importance of a campaign’s ground game, Pons says that governments should consider ways to improve the quality of information that voters receive. That might involve... View Details
Keywords: by Danielle Kost
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
women's shaving brand at Gillette. The company made a point of building products from the ground up for the distinct hair removal needs of both men and women. But it also made a point of creating a different brand name for Gillette's... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on consumers to do something. For... View Details
Keywords: by John A. Quelch
- 01 Mar 2024
- News
The War Within
When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation... View Details
- Web
Winners & Runners-Up | New Venture Competition
Ballantyne (MBA 2025) Business Track Crowd Favorite We provide continuous, high-bandwidth access to satellite data through a software-enabled optical communications module and data transfer service, connecting individual satellites in any orbit to a broad network of... View Details
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
large scale get-out-the-vote campaigns after the early 2000s, but turnout remains low, with fewer than 60 percent of citizens participating in presidential and midterm elections. Voter registration remains an important obstacle to... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2023
- News
Step Change
Enterprise Fund was doing on the ground and to see what else I could do in Egypt—and that was too difficult to judge from the United States.” In September 2018, she returned to Cairo. At Consoleya, a Cairo coworking space: “I’m cautious... View Details
- Web
Frequently Asked Questions | HBS Online
trends to make decisions about digital marketing strategy and tactics, including how to position a product or service for success, acquire and engage customers, and measure both performance of near-term campaigns and longer-term customer... View Details
- Web
Harvard Business School
consumers. At HBS, he helped found and was the first chairman of the African-American Alumni Association (HBSAAA). In 1996, the HBSAAA launched a fundraising campaign to endow a professorship in his name. Frederick "Fred" Wilkinson Jr.... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
also remember thinking how kind he was; he had a palpable kindness about him. And an unquenchable curiosity. And beneath the raincoat and sometimes rumpled jacket, a steely determination to get the story right, to put the puzzle pieces together to form a whole. For all... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2016
- News
Making Progress on Strategic Priorities
The Harvard Business School Campaign has played a critical role in advancing the School’s mission through the “Five I” strategic priorities. Selected highlights of new activities made possible by generous support from alumni and friends... View Details
- 01 Mar 2015
- News
Research Brief: Political Capital
Chung and doctoral student Lingling Zhang compare the efficacy of the two most common forms of campaigning: flooding the airwaves with advertising and building an elaborate get-out-the-vote ground operation. Chung and Zhang looked at... View Details
- 01 Jun 2014
- News
Early Impact
By its launch at the end of April, The Harvard Business School Campaign had achieved $600 million toward its $1 billion goal. This early success was made possible by the thousands of alumni and friends who have given to the HBS Fund for... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details
- 01 Mar 2016
- News
The HBS Fund for Leadership and Innovation
are foundational elements of the School’s mission. These are far-reaching and often expensive areas of focus that require ongoing funding from multiple sources. For more than a century, Harvard Business School has proven fertile ground... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details
Keywords: by John Quelch
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details