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  • 2021
  • Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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  • 2019
  • Working Paper

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
Keywords: Spoken Communication; Business History; Analytics and Data Science; Finance; Performance
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  • September 2023 (Revised April 2024)
  • Case

Atomwise: Strategic Opportunities in AI for Pharma

By: Satish Tadikonda
Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Pharmaceutical Industry
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  • Article

Pattern Detection in the Activation Space for Identifying Synthesized Content

By: Celia Cintas, Skyler Speakman, Girmaw Abebe Tadesse, Victor Akinwande, Edward McFowland III and Komminist Weldemariam
Generative Adversarial Networks (GANs) have recently achieved unprecedented success in photo-realistic image synthesis from low-dimensional random noise. The ability to synthesize high-quality content at a large scale brings potential risks as the generated samples may... View Details
Keywords: Subset Scanning; Generative Models; Synthetic Content Detection
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  • September 15, 2021
  • Article

Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map

By: Andrea Blasco, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani and Aravind Subramanian
A recurring problem in biomedical research is how to isolate signals of distinct populations (cell types, tissues, and genes) from composite measures obtained by a single analyte or sensor. Existing computational deconvolution approaches work well in many specific... View Details
Keywords: Deconvolution; Methods; Open Innovation Competition; Genomics; Research; Innovation and Invention
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  • Article

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
Keywords: CEOs; Communication Style; Machine Learning; Spoken Communication; Nonverbal Communication; Personal Characteristics; Analysis; Performance
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  • July 2023 (Revised July 2023)
  • Background Note

Generative AI Value Chain

By: Andy Wu and Matt Higgins
Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details
Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value
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  • 29 Jan 2019
  • HBS Seminar

Bryan Bollinger, Fuqua School of Business at Duke University

  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

  Working PapersThe Global Networks of Multinational Firms Authors:Laura Alfaro and Maggie Chen Abstract In this paper we characterize the topology of global multinational networks and examine the macro and... View Details
Keywords: Martha Lagace
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on the supply side than on the... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Web

Key Concepts - Institute For Strategy And Competitiveness

the outcomes that matter to patients, and measure the cost to achieve them. Payment should reflect value and not volume. Networks of care that perform the right services, at the right location, with the right people are essential, and... View Details
  • 17 Aug 2010
  • First Look

First Look: August 17

explanations of workplace silence. We discuss implications of these results for theory and practice and suggest directions for future research. Paper not available   Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne... View Details
Keywords: Martha Lagace
  • Web

Human Behavior & Decision-Making - Faculty & Research

Research on Multiple Identities: Toward an Intrapersonal Network Approach By: Lakshmi Ramarajan Psychologists, sociologists, and philosophers have long recognized that people have multiple identities—based on attributes such as... View Details
  • Web

Business Fundamentals Course - CORe | HBS Online

solve real business problems. Description of silent animated video above: People walking on the street transitions into data points on a map Learn how to craft successful business strategy through the power of Economics . Description of silent animated video above: Bar... View Details
  • 26 Mar 2021
  • Blog Post

How to Build a Resume That Stands Above the Competition

take a few minutes to thoroughly review the content. Ms. Huggett suggests a template that looks polished, is easy to navigate and avoids using graphs and charts. A traditional looking template is still the best received. What resources... View Details
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

but not nearly as dramatic as a computer produced in 2000, which runs 10 million times faster than a 1960s' computer. Carr's graph on information technology stands as a subject lesson for Darrell Huff's well-known book How to Lie with... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Renewable Generation and Energy Storage Investments” with Simone Marinesi, and Serguei Netessine. Himabindu Lakkaraju : Honorable Mention for the Workshop on Trustworthy and Socially Responsible Machine Learning (TSRML) Outstanding Paper Award at the 2022 Conference on... View Details
  • Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of... View Details
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

for neural networks increase, as does accessibility to off-the-shelf APIs from big tech and academic institutions that help speed up innovation. Entrepreneurs have also learned the wisdom of targeting AI... View Details
Keywords: by Rocio Wu
  • Web

Strategy Awards & Honors - Faculty & Research

Graph Challenge with Shelley Li, Milan Miric, Pai-Ling Yin, and Noam Wasserman. Frank Nagle : Recipient of a 2017 National Bureau of Economic Research (NBER) Digitization Grant from the Productivity, Innovation and Entrepreneurship... View Details