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- Faculty Publications (26)
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- All HBS Web (47)
- Faculty Publications (26)
- 03 Oct 2006
- First Look
First Look: October 3, 2006
the footwear industry. So when a well-respected industry leader asked to talk about a merger, Cabot had to admit that with her "crisis of confidence," it might just be time. Purchase this case:... View Details
Keywords: Sean Silverthorne
- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details
Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Retail Industry; Retail Industry; Retail Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
- June 2002
- Case
Vans: Skating on Air
By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Apparel and Accessories Industry; California
Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
- 03 Mar 2015
- First Look
First Look: March 3
industries such as agriculture and biofuels. As GenapSys came closer to releasing its product, Esfandyarpour and his Senior Director of Operations and Strategy, Leila Rastegar (HBS '11), sat down to decide which of three business models... View Details
Keywords: Sean Silverthorne
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
each answer, McFowland notes. Where AI excels: Design a shoe The first half of the consultants tackled a series of 18 tasks selected to exist “inside the frontier” of what ChatGPT can do well. They were asked to imagine that they worked in the development division of a... View Details
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- Web
Faculty & Research - Business & Environment
governments are... April 2025 Teaching Material Allbirds: Decarbonizing Fashion (A) and (B) By: Michael W. Toffel , Ken Pucker and Stacy Straaberg Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case... View Details
- Web
Clusters - Institute For Strategy And Competitiveness
and new business formation. Building & Upgrading Clusters Tourism Cluster in Cairns, Australia In Cairn, this cluster (a group of interrelated businesses and institutions) was built around the Great Barrier Reef. Other examples of clusters include the Italian View Details
- Web
Podcast - Business & Environment
preview COP29, the upcoming UN Climate Change Conference in Baku, Azerbaijan. With their extensive experience in climate negotiations and industry collaboration, Paul and Tom share insights on how COP29 fits into the broader climate... View Details
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Cluster (2013) Belgium Pharmaceuticals (2011) Botswana The Botswana Textiles Cluster (2007) Brazil Brazilian Petrochemical Cluster (2017) Sao Paulo Plastics (2013) Leather Footwear in Brazil (2012) Brazil Aviation (2011) Bio-ethanol... View Details
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
publicly in their last earnings call that they’re not getting the shoes that they need. Vietnam is a major source for footwear and garments. Southeast Asia and China are a major source for toys. If you think about all the... View Details
Marty Blue
business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying automotive repair and service.... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
how business is done in Colorado and to make it the leader in responsible business practice,” she says. “There are more than 1,800 Certified B Corporations, in more than 130 industries and 50 countries. Colorado, with more than 80 such... View Details
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 19 Jul 2011
- First Look
First Look: July 19
PublicationsBroadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry Authors:Jonathan R. Clark and Robert S. Huckman Publication:Management Science (forthcoming) Abstract The long-standing argument... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517059-PDF-ENG Harvard Business School Case 417-042 Lenovo to Buy IBM PC: Integration Challenges In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s PC division. At the... View Details
Keywords: Sean Silverthorne